Issue No. 129 On the cover: Stewart Golf showcase their latest creation- the X9 Follow
Contents FIRST WORDS
It was a pleasure to recently attend the BGIA AGM and dinner. It’s exciting times for the Association, particularly with the impending
launch of National Golf Month this May. Aſter two years, it is really great to see how this initiative has developed into the ‘brand’ it is now. As an industry, let’s make sure we keep up the momentum across May as getting people back golfing again is the key to the survival of the game.
One of my local clubs, Kings Hill near Maidstone, is championing taster golf sessions for as little as £5 and you can really see how clubs are thinking ‘outside of the box’ a bit in encouraging lapsed golfers back into the game. Golf has much to do in turning round declining memberships but encouraging cost-effective deals to a market where price now dictates everything looks the way to go.
Once again we have a bumper issue with our bi-annual Apparel Guide and some interesting product innovations in our main issue including GolfBoard which really has to be seen to be believed; think Back to the Future!
I hope you enjoy the issue.
Alex Fordham, managing editor Twitter: @SGBAlexFordham
REGULARS
4 News SkyPro grooving putts- Growing Golf in the UK report- Lamkin website re-launch- Abacus be- come licensee of 2014 Ryder Cup
6 The Big Data debate Paul Sherratt
7PGAs of Europe News update
8 Front of Shop Growing your equipment sales
20 News Twitter Trade Talk
34 Mulligan Golf’s Man in the Rough
FEATURES
10 Field Report Duncan Lennard on GolfBoard
16 Showcase Golf Balls
22 Industry Report National Golf Month
24 Competition Sun Mountain
32 Launch Pad Zepp
SGBGOLF is published by Datateam Business Media Ltd
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The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
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