BACK PAGE Rants and ramblings


WE USUALLY go to press towards the end of each month, but this issue is a little later, for some obscure reason. It does mean, though, that this year we are able to bring you an April Fools report. Alongside the more mainstream fake stories that hit the media – such as square eggs, Scottish pound coins bearing the


likeness of Alex Salmond, and the Queen allowing fracking in the grounds of Buckingham Palace – there were a couple of more specific interest to this industry that came to us. The first was one from Australian publication CX, which claimed that,


following on from the RF spectrum sell-off, the visible light spectrum was similarly going to be broken up and auctioned. It’s just another form of electromagnetic wave, after all. Then there was a press release from the online discussion forum Sound


Forums Network, saying it had been bought for $1.1 billion by Music Group, the owner of brands such as Behringer, Midas and Turbosound. The co-founded of the site was ‘quoted’ as saying that as discussion of the company occupied all its forum traffic, being acquired by it was a logical step. As well as the usual corporate buzzwords, including “leverage the brand’s synergy on the global marketplace of the internet” and “increase velocity for all product lines”, there was a nice made-up quote from Music Group CEO Uli Behringer too: “Recently I have seen other online brands with no physical product, like Oculus and WhatsApp, sell for enormous sums. I wanted to make sure we could be part of that kind of wanton disregard for actual market value as well.” Those that were still taken in had their illusions finally shattered by the name of the press contact at the end of the release – U.R. Gullible.


WE COULDN’T help noticing the rather eye-catching Alex Audio stand at Prolight + Sound. These giant speakers did actually function, but they’re not quite as they seem. If they were the scaled-up versions of conventional speakers that they appear to be, they would generate extremely low- frequency sound. In fact there are numerous much smaller drivers around the circumference of the cone. Full marks for ingenuity, though.


IF IT WASN’T enough for him to be featuring in the Twitter column trying on virtual clothes, here’s deputy editor James striking another sartorial note. On this occasion he’s modelling Robe- branded gear, inspired by the lighting manufacturer’s sponsorship of the 2014 Moto GP season – and the appearance of


Czech rider Karel Abraham and his bike on the Robe stand at Prolight + Sound. If you have any branded clothing you would like to send us for possible future inclusion on this page, our address is below. We can’t guarantee that we’ll be able to feature it, but please don’t let that stop you trying. The same applies to cakes, chocolates, alcoholic beverages...


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Editor: Paddy Baker paddy.baker@intentmedia.co.uk Managing editor: Joanne Ruddock jo.ruddock@intentmedia.co.uk Deputy editor: James McGrath james.mcgrath@intentmedia.co.uk Head of design & production: Adam Butler adam.butler@intentmedia.co.uk Designer: Tom Carpenter tom.carpenter@intentmedia.co.uk


62 April 2014


Sales manager: Ian Graham ian.graham@intentmedia.co.uk Sales executive: Kylee Webb kylee.web@intentmedia.co.uk US sales – Executive VP: Adam Goldstein agoldstein@nbmedia.com Production manager: Evan Graham evan.graham@intentmedia.co.uk Digital content manager: Tim Frost tim.frost@intentmedia.co.uk


Publisher: Steve Connolly Managing director: Mark Burton Contributors: David Davies, Ian McMurray, Steve Montgomery Special thanks: Stephanie Dell, Daniel Keller, Tania Lee, Bob Snyder


© Intent Media 2014. No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners.


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ISSN: 2050-6104 (print), 2052-2401 (online)


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Bits and pieces from the editorial cutting-room floor


ADVERTISERS Three fashionable looks from the Twitterati INDEX


Adder Technology.................... 7 Analog Way..............................19 ASL................................................3 Ateis...........................................57 Atlas Sound.............................39 Audio-Technica.......................14 Barco..........................................15 BenQ....................................32-33 BeyondHD.................................59 Blackmagic Design...................9 Chief...........................................54 d&b audiotechnik...................17 Datapath...................................21 Dexon........................................... 7 Gefen.........................................27 InOut.............................................6 InstallAwards...........................45 InstallMarket............................29 InterBee.................................... 53 Kramer.......................................25 Lectrosonics............................31 Leyard........................................37 Lightware....Inside front cover Martin Audio............................49 Meyer Sound................................. ....................Outside back cover Neutrik.......................................24 Peavey.......................................51 Pioneer......................................13 Rane...........................................45 Ricoh..........................................35 Riedel........................Front cover Shure...................................22-23 Sommer Cable.........................47 StudioKing................................41 Taiden...........Inside back cover Vaddio........................................43


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