NEWS UNITED KINGDOM
Installation supports Invision Home Technology Showcase
FOLLOWING A successful event in 2013, Installationis reprising its role as exclusive Commercial Media Partner of Invision UK’s Home Technology Showcase. This year’s free-to-attend
expo will take place at the RAF Museum in north London on 13-14 May. The focus will be on integration between brands with seminars running throughout the two days presented by manufacturers. Peter Alloway, UK sales manager, Invision UK,
commented: “This event is more than just an opportunity for us to showcase our brands and to demonstrate the latest technologies. It’s also about creating opportunities for us, our manufacturer partners, and our customers to meet face to face. Getting to know each other and forming stronger bonds helps us to provide a more customer- specific service and build longer lasting relationships.” Paddy Baker, editor of Installation, said: “After a
successful show last year, we’re very happy to be the exclusive Commercial Partner of the Home Technology Showcase once again in 2014. This year’s event is set to be even bigger than last year and we look forward to meeting with manufacturers and installers, and seeing the latest new products.” Brands expected to be in attendance include Aquavision, Wyrestorm, Elan, Niles, Peerless and Pro Control.
www.hometechnologyshowcase.com
UNITED KINGDOM DOOH Muppets ‘Wanted’ posters
DISNEY RECENTLY launched an interactive digital out of home campaign starring members of the public to promote its new musical comedy, Muppets Most Wanted. Content ran on an Ocean Outdoor screen at Westfield Shopping Centre, London.
The campaign used the
Eat Street screen’s WiFi capabilities together with its online #badfrog campaign to direct shoppers to the movie’s
badfrog.me promotional
website. Pictures of the public were taken and superimposed onto a live Most Wanted poster featured on the digital screen. “Every individual was
given a mole on their cheek to look like the evil jewel thief Constantine, the world’s number one criminal and Kermit the Frog’s doppelgänger in the film,” commented Ocean Outdoor account director Catherine Morgan.
www.oceanoutdoor.com
6 April 2014
www.installation-international.com
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