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FEATURE: REGIONAL VOICES


United Kingdom


There’s a general mood of cautious optimism about the UK economy – but has that carried across to the installation sector? Our latest survey finds out


1.7%


STATE OF THE MARKET


Do you think general


levels of confidence in the UK installation sector are higher or lower than six months ago?


GDP growth, 2013 Source:Office for National Statistics 6.9% EXTERNAL FACTORS


HOW INFLUENTIAL (EITHER POSITIVELY OR NEGATIVELY) ARE THE FOLLOWING FACTORS ON YOUR BUSINESS?


INFLUENTIAL MOST


National economic situation More affordable technology Competitor activity


Legislation/regulations Energy efficiency/green issues


Higher – 86% Lower – 14%


LEAST INFLUENTIAL DO YOU AGREE WITH THESE STATEMENTS ABOUT THE INDUSTRY? Strongly Agree Agree Neither Disagree Strongly Disagree


Budget deficit, 2013 (as share of GDP) Source:OECD


ENTERING THE MARKET


WHAT ADVICE WOULD YOU GIVE TO A MANUFACTURER LOOKING TO ENTER THE UK AV INSTALLATION MARKET?


‘Consider your route to market: broad distributors often can’t


focus on or support this market and this can cause bad feeling throughout the supply chain. Don’t have too many installers or online retailers – consider regional outlets, not one in every town. If you want volume, allow online sales. Market your product, don’t just rely on dealers’


‘Make sure that your product offering has a place in the UK market first, then make sure that you understand the differences in the UK market to your own home market.


Finally, understand what levels of support you will need to build into your budget to enter the UK market’


‘AV should feel like IT, be built for remote maintenance, and must be novel and/or very competitive’


…AND TO AN INTEGRATOR LOOKING TO ENTER THE MARKET?


‘Ensure that you have spotted a gap in the current offering of current UK integrators’


‘Come and work for us!’ DESIRED CHANGES


Consolidation in the UK marketplace means we will continue to see fewer integration companies, but with more employees


There are no significant skill gaps in the UK installation sector


IF YOU COULD CHANGE ONE THING ABOUT THE WAY THE UK INSTALLATION MARKET WORKS, WHAT WOULD IT BE?


‘I would want to ensure that anyone distributing products is


dedicated to do so and that anyone buying the kit to install is a custom installer rather than another trade looking to make more money from a project that they are unable to complete to a high custom installation standard’


In general, UK installers are comfortable with the increasing amount of IT networking in AV installations


0% 40 April 2014 20% 40% 60% 80% 100% www.installation-international.com ‘Less corruption in the construction industry’


‘Having to deal with M&E idiots doing specifications rather than the correct specification for the client’


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