ISSUE 03 2014
CONNECTED CARS
13
developing legislation across the world and rising consumer expectations for seamless connectivity experiences is resulting in a vertical which is adopting all manner of connectivity at an increasing rate.”
Future proofing with LTE Qualcomm entered the automotive industry more than 10 years ago, working with key players such as GM, BMW, and Audi to implement 3G connectivity into cars. Telematics services the company enables have developed over the years to incorporate monitoring maintenance requirements – such as GM OnStar – providing assistance in the case of an accident and telling the driver when they are too close to another car or object to avoid collisions. With the advent of LTE, Qualcomm believes that automakers are now looking to incorporate new infotainment services such as streaming rich media and enhanced 3D navigation. The company already has a roadmap of cellular modems, short-range Wi-Fi and Bluetooth modems and the recently announced automotive-grade Snapdragon 602A processor for connected in-car infotainment.
Focusing specifically on LTE, Duggal continues: “LTE is an exciting prospect for the automotive industry because it ‘future-proofs’ the network technology question which is particularly important given the design timescales and product lifecycle of a car. This provides clear opportunities for operators and service providers, and we are already seeing a lot of activity in the provisioning of LTE connectivity across automakers such as Audi, BMW, and GM.
“However,” he adds, “there is not enough relevant past experience to build definitive consumer research-based conclusions in relation to revenue opportunities and business models. There could be a massive value for automakers in collecting data from cars if it means avoiding a breakdown. This could ultimately be reflected in consumer ratings. There may also be some direct revenue opportunities from selling incremental services or applications. The key is that the business model needs to work for everyone from the automaker to the application developer to the mobile operator to the consumer. Collaboration and understanding between everyone in the ecosystem is therefore going to be crucial as the industry continues to develop.”
With the advent of LTE, Qualcomm believes that automakers are now looking to incorporate new infotainment services such as streaming rich media and enhanced 3D navigation
Smart cars + LTE = smarter cities If there is got to be collaboration along that new value chain, it’s also important that in this infinitely interconnected world there is also collaboration with related ‘digital society’ initiatives – such as ‘smart cities’ – where integration is happening across multiple supporting utilities and industries.
Roberto Baldessari, manager of the intelligent transport systems group at NEC Europe believes that as cars start to ship with embedded high bandwidth and low latency LTE SIMs, a rich new ecosystem of navigation, telematics and infotainment applications will emerge. He says: “In the field of navigation, real-time parking, journey time, traffic and fuel consumption, information services will rely on smart city networks created by public sector bodies. Close collaboration will similarly be required to enable emergency services to be automatically alerted about accidents by the new eCall system which vehicle manufacturers need to be ready to introduce by 2015.”
Nakul Duggal, vice president of product management at Qualcomm Technologies
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