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Destinology is a quarterly publication produced by PGAV Destinations, a world class consultancy, designer, and architect


for zoos, museums, aquariums, theme parks and hospitality worldwide. To subscribe to


Destinology and receive the latest Destination research and strategic innovations, contact marie.shellenberg@pgav.com.


Café Sassafras – Missouri Botanical Garden


A model for meaningful green is the Missouri Botanical Garden’s café, Sassafras. Staff routinely recycled all paper products and visitors were encouraged to recycle waste in marked bins at the restaurant entrance. However, the Garden realized visitors did not realize how green the café really was. In fact, the Garden went to great lengths to utilize sustainable practices but was not communicating the story loudly and thoroughly.


New practices now in place include using table numbers that explain one of the numerous green practices, informational signage in every demonstrable place rather than one “I’m green” sign at the entrance, and napkins that explain they’re made without chlorine bleach.


Sassafras is the featured food venue at the Garden and an excellent example of a setting that has transitioned from “behind the scenes green” to “screaming green.”


In August 2008, Sassafras became the first Certified Green RestaurantTM in the state of Missouri, a designation of the Green Restaurant Association (GRA), a national non-profit organization whose mission is “to create an ecologically sustainable restaurant industry.” The Garden is required to make four recommended café improvements per membership year, to maintain its standing as a GRA.


PGAV is committed to producing our newsletter in an environmentally friendly manner.


This issue of Destinology has been printed on FSC (Forest Stewardship Council) and SFI (Sustainable Forestry Initiative) certified paper containing 10% post consumer waste. The manufacturing plant that makes the paper uses 100% green-e certified renewable energy. Even the printing process is environmentally friendly. The ink used in this publication is a Soy-based ink. The printer, which is also FSC and SFI certified, utilizes AmerenUE’s Pure Power program, which means that a portion of the energy they use is wind driven energy.


To learn more about FSC and SFI certification, check out their websites: www.fscus.org and www.sfiprogram.org.

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