Survival of the GREENEST


The Attraction Consumer’s Growing Interest in the Environment Presented by PGAVDESTINATIONCONSULTING


A new study by PGAV Destination Consulting in collaboration with the world-renowned Missouri Botanical Garden has a message for the attractions industry: Beware – Green Matters!


Respondents to a national survey conducted by Jerry Henry & Associates report they want to see proof of being green. The survey found skepticism toward places that try to appear green without demonstrating bonafide sustainable practices. A closer look at demographics shows that young people are the driving force for environmental priorities …so industry planners have much to gain long-term by paying attention to their voices.


© 2008 PGAV Destination Consulting. All rights reserved.


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