ACTIONS MOST REPRESENTATIVE OF OUTWARD SIGNS OF AN ENVIRONMENTAL COMMITMENT


PRACTICES & FACILITY


Recycle bins, use of energy efficient lighting, and solar panels are actions that people expect to see as outward signs of environmental commitment.


Recycle bins


Use of energy efficient lighting Solar panels


Sell F/B in reusable or biodegradable plates, cups & silverware


Reusable shopping bags


Offer water in biodegradable cups instead of selling water bottles Natural landscape


Occupancy sensors attached to lighting Use of hybrid company vehicles Composting


Using all natural product cleaners/ insecticides


Encourage guests to bring own reusable mugs with them


Serving organic fruits and vegetables LEED Certification of the facility


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


Somewhat less likely to visit


Much less likely to visit


1% 1%


Neutral 29%


29%


Much more likely to visit


24% 24%


Somewhat more likely to visit


45% 45%


Would not expect any difference


42%


Likelihood of Visiting Green Attractions


Prices for Green vs. Non-Green Attractions Expect


somewhat lower prices


11%


Expect much higher prices


Expect much lower prices


5% Expect


somewhat higher prices


34% 8%


87.9% 86.6% 80.2% 77.1%


76.5% 76.0%


73.3% 66.9% 65.2% 64.1% 63.7%


57.1%


52.5% 50.9%


29% 24% 45%


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