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Meet the Millennials: Insights for Destinations

Every generation experiences the world in a different way, developing attributes that uniquely reflect who they are. The group aged 18 to 29, grew into adulthood at the beginning of a new millennium. Impacted by significant global trends including the explosion of technology, this group has three distinguishing features:

Millennials are the most diverse generation ever born in the United States; they are becoming the most educated generation in American history;

and they are easily the most connected generation of all time. (Pew Research Center, “Millennials – A Portrait of Generation Next,” February 2010)

Millennials provide the perfect challenge for a PGAV Destinations research project–to gain insights into what makes these travelers tick. A nationwide online survey was launched to compare a Millennial sample group with attractions visitors aged 30 and over. This study, jointly commissioned by Delaware North Companies Parks and Resorts and PGAV Destinations, was performed by Jerry Henry and Associates. Drawing 771 respondents from across the United States, the study has a margin of error of +/- 3% and a 95% confidence interval.

© 2011 PGAV Destinations. All rights reserved.

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