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Also at the beginning of the recession, we surveyed destination-goers to find out specifically where they wanted to visit and how strong that intention was. Nearly six years later, travelers are now more likely to look for destinations that are closer to home, warm and sunny, and that provide peace and relaxation. Respondents showed top interest in visiting the majestic wonder of America’s national parks, the beauty and relaxation of the Hawaiian Islands (and specifically Honolulu), the inspiration of Florida’s Space Coast, and other sunny retreats like Hilton Head Island, San Diego, and the mountain resorts of Colorado. Teir intent to visit these areas are even stronger than it was pre-recession; and when they’ve travelled in the past two years, the most popular destinations were zoos, museums, and theme parks – just the same as pre-recession.

“I now prefer to do more things out of the ordinary, things that most people do not do on a regular basis.”

Interest in visiting all destinations is up from 2009 levels, but some

destinations are generating greater interest than others.

Somewhat or Very Interested in Visiting 63%

National Parks

Hawaiian Islands Honolulu Orlando Las Vegas

Florida Keys New York City

Florida Gulf Coast San Francisco San Diego

61% 57%

55% 54%

49% 47%

46% 46% 45%


• National Parks • Las Vegas • San Antonio • New York City • Tampa


• Hilton Head • Honolulu • San Diego

• Colorado Mountain Resorts

• Florida’s Space Coast

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