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SHOW PREVIEW: INFOCOMM CHINA


Breaking down walls


Following unprecedented growth in recent years, InfoComm China 2014 will now fill the entire China National Convention Center, and visitor numbers are expected to keep on growing


Around 23,000 people are expected to visit this year’s show


bezel design is said to have unlimited super large screen splicing, offering multi-image videos. It also boasts a wide viewing angle, uniform colours, higher brightness and improved contrast ratio. Mipro will reveal its latest


wireless PA system, the portable MA-505. The 145W Class D device allows up to four diversity receivers and is the industry’s only wireless interlinking transmitter option. Other big names taking stands include Audio- Technica, Bosch, BXB, Colink, Crestron, d&b, Harman, Hitachi, Lutron, Panasonic, Sennheiser, Smart Target, Sony, Taiden, Wincomn, Xilica and more. Richard Tan, general


manager of show organiser InfoCommAsia Pte, concludes: “We are very happy to witness such strong support from especially the audio exhibitors, who through the years have come to recognise IFC as the best platform for them to reach out to China’s AV market, both for the installed as well as live events sectors. It also points to the fact that companies in China are raising their stakes on the markets. This is not surprising as China's AV market is projected to grow at 20% a year to be worth some $15.3 billion by 2015, two-thirds the size of the entire European market.”


AFTER RECORD-BREAKING attendance in 2013, this year’s InfoComm China (IFC) will occupy the entire China National Convention Center in Beijing for the first time. Total attendance at the three-day show hit a new high last year, ushering in a total of 19,431 visitors from across the industry, up 20% from the previous year. This growth is expected to continue in 2014 when all six halls of the venue will be filled with the latest products for the pro-AV market, and more than 23,000 professionals are expected to attend the show. IFC is the only event in the whole of the country that caters to such a broad spectrum of market sectors, including corporate IT, government, military, education, transportation, healthcare, hospitality, retail and entertainment; over one- third of attendees are technology managers and integrators.


50 March 2014


SHOWFLOOR Many leading audio brands have already confirmed their participation in InfoComm China 2014. “We have seen how IFC has grown over the years,” says Zhang Tao, vice president of exhibitor Sanecore Group. “Having participated in IFC 2013 and achieved great results, we have decided to increase our participation in the 2014 show with the aim of forging an even better platform for our brand. InfoComm China has become widely acclaimed in China and we now consider it to be a critical window of opportunity for our company and our products.”


Phoenix Audio and Lighting


Technology Co Ltd has been participating in IFC for many years. Melody Zhao, marketing manager, says: “Focusing on global solutions and top-class technology, InfoComm China has clearly established itself in the richly multi-faceted and flourishing China market,


providing professional expertise for industry players and manufacturers alike.” Leyard will be showing its


4K Ultra HD LED display with 1.6mm small pixel pitch LED display technology, as seen at ISE 2014. The seamless, zero


SEMINARS The InfoComm China 2014 Summit runs alongside the exhibition and is divided into tracks covering topics such as Entertainment Industry, Hospitality Industry and Building Industry. Organised with the support of InfoComm International and global and local user group associations, in collaboration with leading industry media, the summit


WHAT? InfoComm China


WHERE?


China National Convention Center, Beijing


WHEN? 9 April 10:00-17:00 10 April 9:00-17:00 11 April 9:00-16:00


will offer market insight and technology updates. Highlights on the first day include ‘10 best practices for digital signage systems’, an InfoComm University session running from 11:00-11:50 in The Arena @ Hall P, and ‘4K is coming, are you ready’ with John McMahon of Meyer Sound in the same location at 14:00.


The second day of the show opens at 9:00 with ‘A new era for AV’ in Room 403, which will take a close look at AVB technology and the advantages it promises to AV integrators. At 10:30 Kane Zhang of Biamp advises attendees on ‘Future-proofing investments in 4K’, while the afternoon kicks of with ‘Reliable AV system, the guarantee of luxury’ in Room 402. This Hospitality Track session will look at the design challenges of hotel AV systems and how to make components work together reliably.


The final day of the show


will see a host of InfoComm University sessions, including ‘Are we REALLY OK with 4K?’, ‘Ready? Digital audio networking’, and ‘The development and application of the small-pitch indoor LED display technology’. 


www.infocomm.org


An extensive seminar and education programme will also take place in Beijing www.installation-international.com


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