in InstallationInstallation Going up to eleven
Over the next few pages, we present our highlights from last month’s ISE 2014 – the eleventh since the show started in 2004. We begin with one of the hot topics of the show, 4K, followed by display technologies
Brightsign launched its new 4K digital signage media player at ISE 2014. The company claims to be the first to deliver native 4K (3840 x 2160) H.265 playback at 60fps. “Our aim for ISE is to make sure people understand what true 4K is,” explained Jeff Hastings, CEO. “There’s a lot of talk about 4K, but what we’re talking about here is full frame- rate video 4K. It’s a very different kind of thing.” Hastings sees 1080p fading quickly in the commercial sector. “By the end of 2015, everyone will be buying 4K screens. In this space, everything is delivered over the internet so you can get to a 4K workflow with no new infrastructure.” Crestron noted many of the challenges faced when it comes to the correct distribution of UHD signals in reference to its DigitalMedia distribution system. The company announced Crestron 4K Certification, whereby manufacturers of 4K sources and displays can apply to have their equipment tested by Crestron at its new $250,000 facility. If it meets the criteria, then the device goes onto an approved list. This helps Crestron DM customers to guard against common issues that can arise – such as mismatched resolutions, different frame rate considerations and lack of signal integrity – compromising the quality when distributing 4K over long distances. eyevis is addressing the
growing demand for 4K by expanding its portfolio of IP decoder boards. The new IPD32HQ board can decode two 4K signals, 16 HD signals or 32 D1 (480i) signals simultaneously. Along with its little brother the IPD32, the IPD32HQ supports flexible individual codecs as well as customised systems – and both support more than 2,500 camera models from various manufacturers. Smart-e launched a range of modular 4K transceivers at ISE 2014, offering five-play connectivity of UHD video, audio, control, Ethernet and inline power. Each 4K-compatible module is capable of transmission over 100m of Cat6 cable. The new 4Konnect family all
feature configurations of the new modules built on to a main
16 March 2014
SHOW REVIEW: ISE 2014
Dr Holger Dahl of 2Signage, whose technology powered M2D – a new service at ISE 2014 where exhibitors could publicise the territories where they were seeking distribution
Smart-e board. Once connected to a Smart-e product, the modules support UHD video, IR, RS-232, 100BaseT Ethernet and remote power (POH), while internal firmware provides for external monitoring of status of module performance, signal integrity and product connection status.
The modules are
interchangeable, so the products can easily be configured or repurposed for different combinations and functionality. Multiple units can be daisy- chained via local HDMI connections, providing versatility in system design. Panasonic announced that it is developing a high-brightness 4K projector with pixel-quadrupling technology – producing four different pixels from each pixel. The company will also be releasing 4K LED displays in 84in and 98in sizes in the autumn.
DISPLAY TECHNOLOGIES A year on from Barco’s acquisition of projectiondesign, the two brands were exhibiting from a single booth at the show. The company’s senior VP entertainment, Wim Buyens, told us that the plan had always been to take things slowly after
the acquisition, to help Barco understand its new asset. ISE 2014 marked the end of that transitional period; Buyens revealed that by the time InfoComm rolls around in June, all projector models previously branded projectiondesign will carry the red Barco logo. The devices will still keep the Norwegian technology inside,
and Buyens confirmed that the projectiondesign HQ in Frederikstad will operate under the name Barco Norway from now on. Barco introduced its new customisable LCD indoor and outdoor digital signage solutions – which comprise the LCD55ix, LCD55ox, LCD72ix and LCD72ox models. The company was also
showing its impressive OverView Seamless Videowall (OSV). The LED-lit rear-projection curved display range incorporates three models and is designed for a multitude of applications, including crisis operation rooms, planning rooms and control rooms, where ‘big data’ display and collaboration facilities are essential.
What’s the best thing about the ISE show?
‘It’s a really important show for the whole industry. From a Harman point of view it’s nice to have one show where high-end home and pro come together. And for the AVnu Alliance, it brings our members together too.’ Rick Kreifeldt, VP research & innovation, corporate technology group, Harman
‘‘We still meet people here who we don’t know.’ Lars-Olof Janflod, marketing and PR director, Genelec
‘The geography that it covers – nearly everywhere outside the US and Asia. So we don’t have to exhibit all over Europe.’ Guy Simmonds, UK sales director, Lutron
‘As well as being a brand- building exercise it also lets customers come up and challenge us. It means we find out what people on the street are really up to.’ Stuart Ashton, EMEA director, Blackmagic Design
‘It’s definitely a world show – people come from all over.’ Jeff Hastings, CEO, Brightsign
‘The way it grows – it gets bigger every year. It’s reflecting the market.’ Petra van Meeuwen, EMEA PR manager, Crestron
‘We see a lot more end users coming through the doors – and that’s a way for ISE to grow, as
well as being a challenge.’ Peter van Dijk, business development manager, Mitsubishi Electric
‘The show is really important to us as it brings interested customers with interesting questions and thoughts. Also, unlike some other shows, there isn’t loud music in the halls so you can talk without straining your voice.’ Peter Rieck, key account & distribution manager, Sommer Cable
‘It’s still taking the limelight. Year on year people are choosing Amsterdam over Frankfurt.’ Brett Downing, s
sales and marketing director, TOA Europe
www.installation-international.com
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