WELCOME & CONTENTS EDITOR’S COMMENT ISE: remarkable, as ever
‘The challenge for Mike Blackman and
his colleagues now is to keep the
attendance figure growing while
ensuring that ISE doesn’t lose focus’
ONCE AGAIN, Mike Blackman and his team at Integrated Systems Events are to be congratulated for another hugely successful ISE show. The event surpassed just about everyone’s expectations in terms of attendance, reaching a final figure of 51,003, continuing its steep growth trend. It’s easy to forget just how rapidly ISE’s visitor numbers have grown in recent years – it was only in 2011 that they passed 30,000. The aisles and escalators didn’t feel any more crowded to me than last year; doubtless the opening of a third entrance to the show had the desired effect of spreading out the pedestrian traffic more evenly across the RAI. A major part of my ISE experience is my role as editor of the ISE Daily– although fortunately, as in previous years, we had a very able team and so I was able to get out of the newspaper office and out on the showfloor with my (metaphorical) Installationhat on. This was the first year that the Daily expanded into television – with a 15-minute programme each day of the show, accessed online via the official ISE 2014 daily newsletter and also broadcast on screens around the showfloor. The number of clickthroughs that The Daily TV received via the newsletter indicate that it was a welcome addition to the show. (Separately, we were also shooting videos for Installation, which you can find on our website.) The challenge for Mike and his colleagues now is to keep the attendance
figure growing while ensuring that the show doesn’t lose focus. A key strategy for achieving this growth is partnering with external organisations to bring in visitors who fall outside ISE’s primary demographic. So, for example, sports content trade body SVG Europe organised the Sport Facility Integration Summit, and organisations such as digital signage consultancy Invidis, the Themed Entertainment Association (for operators of theme parks and other attractions) and SCHOMS (a purchasing consortium for higher education) all provided tailored offerings to help their particular sectors to get the most value from their ISE visits. There will no doubt be more of these endeavours over the coming years to keep delivering similar levels of growth. Many people I spoke to remarked on the growing internationalisation of the show – attracting visitors not just from Europe but the Middle East, Asia and the Americas. One could argue that ISE is now bigger than InfoComm (in terms of visitor numbers if not in terms of exhibit space) – although, to make it a like-for-like comparison, the European event would have to match the US InfoComm and CEDIA shows combined. In any case, given that both ISE and InfoComm will always attract the majority of their visitors from their home territories, the meaning of such comparisons is mostly symbolic. However, it’s clear that ISE is growing in importance on the world stage.
I’VE JUST got enough space left to remind you that the deadline for entries for the InstallAwards is approaching rapidly – you have until Friday 14 March to submit your projects. To find out more about how the awards work and why we believe they bring something different to the industry, turn to page 10.
Paddy Baker, Editor, Installation –
paddy.baker@
intentmedia.co.uk
NEWS & DATA 4 News 8 Appointments 10 InstallAwards: Enter now! 12 Expos and events 14 Industry data: Smart building market set to grow massively
SHOW REVIEWS ISE 2014 p16
FEATURES 24 Houses of worship: Are facilities getting the most from audio?
28 AV in broadcast: Change is afoot thanks to technology convergence
36 Lighting control: LED continues to challenge traditional practices
40 Regional voices: Spain
EVENT 42 InstallMarket: An exciting new conference and expo
SHOW PREVIEWS Prolight + Sound p44 InfoComm China p50
TECHNOLOGY 52 Showcase: Large LCD displays
SOLUTIONS 56 Astana Opera House, Kazakhstan: The biggest names in opera enticed by leading-edge technology
60 Villa, Pistoia, Tuscany: Wide-ranging KNX-driven residential installation
62 Winter Olympics, Sochi: AV companies put on a show
63 Texas Spirit Theater, Austin: Portraying a colourful past
64 Federal Administrative Court, Leipzig: New conference system proves a welcome investment
Cover image courtesy of Blackmagic Design
www.installation-international.com
March 2014 3
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