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Arizona Meetings & Events magazine interviewed industry leaders to discuss emerging trends in the industry in general and Arizona specifically. Here’s what we learned.


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Maximizing Publicity with Social Media


American Express Meetings & Events


just published its annual Global Meetings and Events Forecast. Tey found that using social media to maximize publicity for events is expected to be one of the big trends next year in meetings and events. Julia-Isabel Davenport, Vice-President,


Membership, AZ Sunbelt Chapter Meeting Professionals International (AzMPI) and writer of How to Maximize Your Publicity, spoke with Arizona Meetings & Events about the work she is doing with social media in the meetings industry. During our conversation with her, Ms.


Davenport reflected on growing trends in prospecting user information with social media. She says that such tools are “becoming more refined.” Tis ability to track what information users are the most interested in is helping companies target their message to the people they want to reach. Brand recognition and marketing have never been more efficient.


Tanque Verde Guest Ranch 2


Emphasis on Health and Wellness


A continued emphasis on health and


wellness in America are being reflected in the meetings industry. Arizona Meetings & Events (AZME) asked Davenport how meetings and events held in Arizona differ from those in other areas of the country. She responded, “Arizona offers an emphasis on natural therapies


and wellness. It is home to numerous recognized leaders in alternative medicine and their programs are incorporated into many of the world class spa destinations like Miraval, Enchantment, and Montelucia. Tis has proven to be a draw for tourists and professionals alike.”


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Balance of Work and Play Hotels and venues, in Arizona


especially, are recognizing more and more the growing interest of business professionals in balancing work with relaxation. Brent DeRaad, President & Chief Executive Officer of Visit Tucson, has noticed that, “Many associations and companies are looking to get their delegates or employees away from their daily realities and into places where they can rejuvenate.” Lorraine Pino, Glendale Convention


& Visitors Bureau Manager, sites her own hotel properties as an example when she talks about the ways hotel owners in Arizona are taking advantage of this trend by reaching out to partner with local tourism attractions. She states, “From local wineries, dude ranches and hot air balloon rides, one-of-a-kind, unforgettable travel packages and itineraries have been created to give meeting planners a wealth of inventive and exciting options for clients.”


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