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Inspire POTENTIAL ATTENDEES It’s more than simply getting people to show up for the


annual conference, the retreat session, or the new product unveiling - we want them to be advocates of the meeting, to be excited to learn about the agenda and how they fit in. How can we


convince people to be passionate


about a meeting before the meeting? Te same way we bring passion during the meeting – the motivational presentation. If an hour presentation at the annual meeting is meant to motivate the attendees for a year, a series of short 90-second inspirational videos delivered with the invitation will go a long way towards creating excitement about the annual meeting. Every meeting has a motivational presentation, or


should. It might not say “Motivational Speech” on the agenda, but at the end of the meeting, the attendees will be talking about that one session that got them excited to be a part of the conference. Tat one session that had an impact on their thought process and caused the attendee to really look at the role they play as an individual in the organization. Te one session that moved the attendee from being a passive participant to an active, engaged member of the organization. Tis is the session you want to have as part of your invitation. Meetings aren’t just about relating industry facts and


stats. We could do that with an email and save a lot of time and effort. Meetings are about networking with your peers and getting excited about the future. Meetings are about creating passion. And passion is shared with inspiration, motivation, and leadership. Take a look at the faces in the audience when a truly passionate person is giving a presentation and you’ll see the changes taking place. When the leader stands up and is excited and full of hope and optimism about the future, it is felt by all the attendees and they become filled with hope and optimism. Te idea is similar to a presentation itself: Tell them what


you are going to tell them, tell them, and then tell them what you’ve told them. Motivate them to get passionate, get them passionate, and then keep them passionate about your organization. If a professional motivational speaker is on the agenda,


utilize their skills and ask him/her to put together a short series of inspirational videos to go out with the invitations. Yes, there may be an additional cost, but the return on having members attend with the intent of learning and becoming passionate is well worth it. And follow up with more motivational videos and stories aſter the meeting – the return on this meeting is only the beginning. It also sets next year’s conference up for success as well as the return your organization receives from inspired members during the year. Let’s give people a reason to be advocates for attending.


Let’s convince them to be excited about the upcoming meeting, to be excited about the changes that will be announced and how it will better the organization and all of its members. And… Let’s not abandon them aſter the meeting. Let’s continue the excitement and passion with follow-up videos and stories of success. Stories involving peers who through their passion and contributions have helped propel themselves and their organization to the top.


24 | www.AZMeetings.com


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