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24.01.14 MusicWeek 7


MIXCLOUD CO-FOUNDER SAYS MARKET CURRENTLY DISTRACTED BY MULTIPLE DEVICES


DIGITAL n BY TINA HART


‘Mobiles will be central to new industry’ T


he future of the digital music industry might be spread across many devices,


but one of its online success stories believes the mobile phone will continue to be at the centre of its development. With 10 million users a


month, Mixcloud has come a long way since it was founded in 2009, boosted by a Government grant. Co-founders Nikhil Shah (pictured fifth from left with some of the Mixcloud team), Nico Perez, Mat Clayton and Sam Cooke and their team have built a leading streaming platform for long-form audio, ‘connecting listeners to the world’s best radio and DJ content’. Continuing to improve and


adapt, it went public last week with the launch of the slicker, even more user-friendly Mixcloud X. And, whilst Mixcloud as a


company acknowledges the trend for other streaming services directly integrating with multiple devices, speaking to Music Week, Shah says that such focus on this is a “short-term distraction” and that, long-term, mobile phones will ultimately remain the key


“As a business, we’re betting on [phones] being at the centre of the ecosystem in the long-term” NIKHIL SHAH, MIXCLOUDXXXXX


content on the platform, including the likes of Adidas Originals, Burn, Corona, Malibu, Pioneer DJ Radio, Red Bull, Soho House, Topman and many more – allowing it, for now, to remain free to use across both web and mobile. Although Shah admits “it’s a


piece in a world of ever-new tech hardware. “Zooming out to a few years’


time, it’s going to about access across multiple devices, places and occasions - whether in-car, in the gym, or in the home - this kind of connectivity of devices is going to make streaming so much bigger as a phenomenon,” he said. “We have a very specific view


as a business, which is that we’re betting on the mobile being the centre of the ecosystem. We think there’s a short-term distraction in the industry at the moment that people are integrating directly


with the dash, smart TVs and with speakers but in the longer- term it doesn’t scale for an application developer to have to integrate with every single device that exists.” Mixcloud boasts a catalogue


of over 3 million on-demand radio shows and DJ sets (Boy George is one of the latest big names to sign up), 500,000 content partners, uploads with an average length of 40 minutes and an average listen length of 20 minutes. Added Shah: “It’s very difficult for us as a business to manage


Peer hires rights rep


Peermusic has appointed Neil Gaffney as its European Rights Representative. The publisher’s European president,


Nigel Elderton, confirmed that, as part of his ongoing consultancy, Gaffney (pictured) will work with each of the European societies focussing on data and process as part of peermusic’s Information Services Group, which services the company’s entire branch structure and its pan-European licensing scheme. Prior to EMI’s amalgamation


with Sony/ATV, Gaffney held a number of key executive management positions with EMI MP. He currently serves on the GRD Working Group and Data Authority on behalf of ICMP and peermusic. “I am delighted that Neil has


accepted this important role as his


knowledge and experience of the European society network will be invaluable to our organisation both in terms of data management and our pan-European licensing arrangements,” Elderton told Music Week.


that process [of integrating with multiple devices] and, actually, the phone that you carry around in your pocket is going to be the brain that drives every device you use going forward. That’s why we’re really betting on mobile. Whether it’s wireless or wired, Bluetooth or Wi-Fi, there’s always a way you can connect your phone to the environment you’re in and have it as the controller. That’s really cool, and also scary.” The service holds blanket


licenses with collection societies and is funded by its plethora of brand partners that host branded


really positive thing for people in the digital content industry that people are paying for premium professional content online” and that Mixcloud is open to considering a subscription model, it’s “not something that’s on the immediate short-term radar”. Shah added: “Our vision is


to be one of the platforms people think about when they think of radio and DJ content. We want to be at the centre of that space but with a broad and deep catalogue. With mobile growing we’re becoming more of a destination app and less about people just seeing links across the web.”


[PIAS] Co-Op promotes Penney


[PIAS] Co-Operative has promoted Craig Penney (pictured) to the position of head of UK marketing. The company is now looking to fill


Penney’s previous position in a team of three label managers that includes Chloe Gold and Janine Ellis. “The marketing service that we


provide to our partner labels and artists is core to our business and Craig has great experience in the UK market, having run campaigns for the likes of Two Door Cinema Club, The Knife, Eels, Caribou, Fever Ray, The Coral, The Courteeners and Tinariwen,” [PIAS] Co-Op president Jason Rackham told Music Week. Prior to [PIAS] Co-Operative,


Penney was product manager for Mute


Records where he worked on campaigns for Depeche Mode, Moby, and Richard Hawley. “Craig will now look over all


Co-Op UK marketing campaigns, overseeing our label managers,” explained Rackham.


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