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24.01.14 MusicWeek 23
WME’S MARC GEIGER
When: Sunday, February 2 18:15 - 19:00 Where: Main Room, Hall Riviera
Head of WME’s music division, where he oversees 90 agents representing over 1,000 artists worldwide, Marc Geiger will contribute to this year’s Midem Talks theme of sustainable growth with a keynote address that promises to outline “a new model for the music business”. Geiger will present a five-year time limit in which he believes labels and publishers have to adapt or risk disappearing altogether. After the address, key executives and members of the
audience will be invited to debate his analysis and contribute to the search for sustainable solutions ensuring the music industry’s future.
CHRYSLER AND FIAT’S OLIVIER FRANCOIS
When: Saturday, February 1 17:15 - 17:45
Where: Main Room, Hall Riviera
With relationships between music and brands now not only acceptable but crucial to both artists and businesses, Midem has snared a recognised marketing guru, Chrysler and Fiat Group’s chief marketing officer Olivier Francois. Both Fiat and Chrysler have seen marketing drives
bolstered by global music stars including Dr. Dre, Eminem, Jay Z, Pitbull and Shakira.
Francois will set out his vision of how partnering with
brands can boost the music industry on its road back to growth and, in turn, how music plays an important role in brand marketing.
MIDEM HACK DAY
When: Monday, February 3 16:45 - 17:30 Where: Main Room, Hall Riviera
The fourth edition of Midem Hack Day will see 30 developers from around the globe return to Cannes with that ‘can do’ attitude. They’ll be tasked with conceptualising, building and presenting a range of new apps that demonstrate innovation around music. And they’ll only have 48 hours to do it. Musicians, managers, labels and publishers are invited
to drop by the Innovation Factory on February 1 from 11:30 – 12:30 to pass on their development needs to the Midem hackers. The final products of this year’s Hack Day will be
revealed on February 3 at the Midem Innovation Show. LEGAL SUMMIT
When: Sunday, February 2 10:00 - 17:30 Where: Training Room, Hall 1
Midem has partnered with the International Asssociation of Entertainment Lawyers to bring a Legal Summit to delegates this year, providing an overview of all the legal issues of the music industry. The day will kick off with a Legal Update Seminar, which promises to give attendees
everything they need to know in 2014 as part of the entertainment industry. Legal experts will highlight the recent developments that have had a major impact on business as well as what to expect in the next 12 months. Meanwhile the IAEL Meet The Lawyers session on Monday, February 3 will see 10
specialist lawyers made available for five minute one-to-one consultations, providing guidance on relevant topics ranging from copyright to contracts, and a digital rights workshop on Tuesday, February 4 will look at cross-border issues.
MIDEMLAB
When: Monday, February 3 16:45 - 17:30 Where: Main Room, Hall Riviera
MidemLab returns to give some of the world’s most exciting digital start-ups in music a stage to present their service to the wider industry. This year’s finalists will pitch to a jury of Colette Ballou (founder and president Ballou PR), Harry Briggs (principal, Balderton Capital) and Paul Brindley (CEO, Music Ally). Among the benefits for winners are access to all Reed Midem entertainment shows for one year and The Vivendi Coup de Coeur, which provides visibility within the Vivendi group and access to all its subsidiaries. Winners will be announced on February 3 as part of the Innovation Show.
GLOBAL SYNC & BRANDS SUMMIT
When: Monday, February 3 10:00 - 12:00 Where: Meeting Room 1, Level 3
The increasingly exciting world of synchronisation has seen artists partner with some of the most successful TV and film franchises and the world’s biggest brands. Getting your act’s track a primetime slot on a Top US drama, a cinema blockbuster or a memorable ad can help launch their career or boost them to the next level. Partnering with A&R Worldwide and
MUSEXPO, Midem will host the Global Sync & Brands Summit in 2014, connecting content owners from around the world with 10 leading music supervisors from companies including Fox Broadcasting, Microsoft, Activision Blizzard and Electronic Arts. The Summit will consist of two hours of round-table pitching sessions. There will be
10 tables with 11 seats per table (10 attendees and 1 music supervisor). Each session will last 12 minutes, with all attendees benefitting from 1 minute to pitch to the music supervisor at their table. After 12 minutes, music supervisors will change tables, and the next session will begin.
BRITS AT MIDEM
Two of the biggest UK catalogue firms will be showcasing their wares at Midem this year. Demon Music Group claims to be the UK’s largest independent catalogue marketing company and can be found at stand R07.04. Meanwhile, Union Square Music, a leading fully independent catalogue and re-issues company, can be found at R06.04 along with representatives from its publishing arm. For those of you willing to take a few more steps, be sure to drop by the Brits At Midem stand where you’ll find
trade bodies such as the BPI, AIM and the Music Publishers Association as well as some of the country’s top music companies including Ministry of Sound, Cooking Vinyl, Proper Music Distribution, Sony ATV/EMI Music Publishing and Absolute Marketing.
VEVO WITH RITA ORA
When: Sunday, February 2 17:00 - 17:30 Where: Main Room, Hall Riviera
A three-pronged case study on the Midem Talks programme looking at online and mobile video opportunities from every angle. Vevo international boss Nic Jones will be joined by artist Rita Ora and her manager, Turn First Artists UK’s Nadia Khan to discuss strategies that can help break an artist internationally, engage fans and generate new revenue for both musicians and rights-holders. Zeroing in on real-world applications, the trio will analyse the
impact of video on Rita Ora’s global reach as part of Vevo’s LIFT series for emerging artists.
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