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Wednesday, January 15 A frankly-worded Ninja Tune anti-piracy promo sticker went viral after it was posted on Twitter


Publisher: EMI Music Publishing


Album: 18 Months Highest chart position: No.1

General managers: Mark Terry and Alison Donald A&R: Mike Pickering Manager: Mark Gillespie Legal: Simon Jenkins Agent: WME


Reducing prices will have a significant effect on subscription rates and, subsequently, be more than off-set by an increase in aggregate revenues

Research from Alvarez & Marsal has suggested that in order to create the ‘Netflix of music’, non-US streaming services need to adjust their proposition and price points “to build sustainable interactive music businesses”.


Candlelight Records has signed a number of acts to its roster, including Italian blackened doom band Shores Of Null, post-metal three-piece Pet Slimmers Of The Year (PSOTY) and Japanese alternative exper- imental metal group Vampilia. Jojo has signed to Atlantic

Records following a legal battle and subsequent release from her contract with long-term label Blackground Music. She is due to release her third studio

album in 2014, the follow-up to 2006 LP The High Road. Independent record label

Xtra Mile Recordings has signed Michigan three-piece Cheap Girls for a worldwide deal. They join the label roster boasting Frank Turner, Against Me!, To Kill A King and many more. With the band’s new album due in spring and tour- ing plans in the pipeline, Cheap Girls is a key release for Xtra Mile in 2014.

Marketing: Stacey Tang National press: Louise Mayne

Regional press: Warren Higgins, Chuff Media

Online press: Naomi Williams, Totem National radio: Sam Potts Regional radio: Gary Hobson TV: Samantha Sewell

n Track Symphony No. 9 in D Minor – II Movement n Composer Beethoven

n Publisher De Wolfe Music n Client Karmarama

n Campaign Virgin Active - Don't Just Live, Live Happily Ever Active n Usage UK cinema & online

n Key execs Sam Walker (director), Sam Walker & Joe de Souza (creative team), Emma Johnston (producer) and Jamie Logan (music consultant, De Wolfe Music).

Virgin Active launched its latest advertising campaign to coincide with the time of year most people consider joining a health club. The central character is a man in his underwear, riding a motorbike

through the desert. Sam Walker, creative and director at Kamarama said: “We always

had a classical piece in mind and Beethoven’s 9th Symphony was the perfect accompaniment to the film. It was originally, and most famously, used in Stanley Kubrick’s A Clockwork Orange. We consid- ered lots of different tracks but kept coming back to the same one. “To get everyone in the mood while shooting the spot, we had the

music blaring out of our tracking vehicle as we raced alongside the bike. It sounds kind of ridiculous but it does give everyone on set a real sense of what we’re trying to achieve and the mood we’re trying to cre- ate. The start of the movement is incredibly dramatic and contrasting that with the static opening shot gives the film a real sense of drama right from the opening frames.” Jamie Logan, music consultant, De Wolfe Music, added: “As

Karmarama were clear on the Beethoven piece they wanted and the direction they were going in, for us it was more a matter of going through the four movements and cutting various sections throughout that would work best with the footage.”

The tale behind a standout sync deal in the industry… SYNC STORY

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