LESSONS IN BRANDING


THE DOS AND DON’TS OF ONLINE BRANDING


While there are some excellent examples of how to market a brand successfully online, businesses using the Internet and social media must be aware of the pitfalls. Sinéad Gray, the social media lead at integrated communications agency Kindred, explains what’s clever and what’s not.


40 Trademarks Brands and the Internet Volume 2, Issue 4 www.worldipreview.com


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