Trademarks Brands and the Internet is published by: Newton Media Limited Kingfisher House, 21-23 Elmfield Road Bromley, Greater London BR11LT, United Kingdom
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EDITOR’S NOTE The wait is over
Aſter a process that might kindly be described as drawn out (and unkindly as tortuous), new generic top-level domains (gTLDs) are finally becoming a reality. Tere are still some open questions, of course, but most of the key concerns for IP owners at least have answers now, even if those answers may not be to everyone’s taste.
For those brands that have decided to embrace the new system, the key questions have moved on from the whats and whys of the programme to how to use the new gTLDs. In this issue of Trademarks Brands & the Internet, we talk to KPMG about how it plans to use the .kmpg domain, as well as to Philips about .philips. Teir answers are interesting, suggesting that for some companies, a .brand is as much about security and control of a company’s brand as it is about promotion and visibility.
In addition to the now well-known Trademark Clearinghouse, some registry operators have developed their own mechanisms to help companies protect their IP rights in the new system. We talk to one of the largest, Donuts, about its Domains Protected Marks List. Tis allows companies to pre-emptively block the registration of their trademarks across all Donuts gTLDs in one fell swoop, and comes at a lower cost than registering defensively on individual gTLDs.
Traditionally, in the West at least, this time of year promises feasting, family and fun. But it is also, increasingly, the time of year when brands spend an extraordinary amount of money on promoting their products. In this issue, we take a look at some of the best and worst Christmas ad campaigns. Continuing on the branding theme, we hear from Interbrand about how to build a brand effectively online, including some of the things to be wary of.
Christmas is also one of the biggest times of year in the sporting calendar. Rights to broadcast sports matches are a lucrative business, but in Europe in particular, have come under threat from the courts and from individuals bypassing the territorial exclusivity imposed by broadcasting licences. We look at how two organisations, the English Premier League and the European football association UEFA, police their rights, and at how European law might evolve to ensure the best deal for companies and consumers.
I hope you have a great holiday season, wherever you are, and wish you a happy and prosperous 2014.
Peter Scott, Managing editor EDITORIAL PANEL
Ben Allgrove, partner, Baker & McKenzie Safir Anand, senior partner, Anand & Anand Stuart Fuller, director of communications , Netnames Ltd Annick Mottet Haugaard, president, European Communities Trade Mark Association Gretchen Olive, policy & industry affairs, CSC Global Susan Prosser, vice president, partner & industry relations, Domain Tools Maggie Ramage, immediate past-president, Institute of Trade Mark Attorneys Petter Rindforth, partner, Fenix Legal David Taylor, partner, Hogan Lovells Jonathan Zuck, president, Association for Competitive Technology
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