CONTENTS 6 TB&I news
12 Blurring the lines: IP in a virtual world With the line between reality and online games becoming ever more fluid, new intellectual property challenges present themselves, as TB&I discovers.
16 TV streaming: can legislation ever keep pace? As the way we watch television changes, legislation that was designed for a pre-Internet world can struggle to keep up. TB&I investigates.
16
20 With bated breath: are brand owners ready for the new Internet?
As the launch of the first new generic top-level domains draws nearer, brands should be finessing their protection strategies now, as TB&I finds out.
24 Welcome to the Copyright Hub The Copyright Hub, a UK government scheme that seeks to simplify the licensing of copyright online, kicked off in July 2013. TB&I spoke to the launch group’s chair, Richard Hooper, to find out how the project will help the creative industry.
20
28 The damage caused by blurring and tarnishment Dilution to a trademark may be caused by ‘blurring’ or ‘tarnishment’. The final effect is the same, but these two factors have distinct differences, says Izabella Dudek-Urbanowicz.
32 Trademark protection with DNS data: taking cues from network security
As cyber attacks and brand abuse become more sophisticated and damaging, monitoring and investigative tactics have to grow in scope to include DNS and Whois data, as Tim Chen explains.
34 Give your domain portfolio a .springclean With big changes afoot online, now may be the perfect time to take another look at your domain name portfolio, says Stuart Fuller.
28
37 ICANN: growing pains of Internet domain expansion INTA is working to promote the public interest in the introduction of the forthcoming new gTLDs and helping trademark owners manage their exponential growth. John McElwaine and Paul McGrady report.
40 Multiple threats: IP on the Internet
Companies and individuals operating online need to be wary of a multitude of possible problems, as Safir Anand describes.
34 4
42 Snapshot: Trustev Ireland-based startup Trustev checks patterns in Internet user behaviour to verify consumer identities and catch fraudsters in online transactions. TB&I spoke to chief marketing officer Donal Cahalane about how it protects the brand, and its users’ information.
Trademarks Brands and the Internet Volume 2, Issue 3
www.worldipreview.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44