NETWORK SECURITY
“IT’S TIME TO GO TO THE NEXT LEVEL WITH DEEPER DATA AND ANALYTICS FROM WITHIN THE DNS AND ASSOCIATED DATA STORES.”
Having access to DNS data
can be
useful
in a number of ways for brand protection professionals:
• By monitoring DNS traffi c, brand owners can be notifi ed in real time of users requesting domain names that may contain a brand’s keyword terms. T is can include host name or third level domain information (ie, brandname.
randomdomain.TLD).
• Brand protection agents can analyse the Whois data of the nameserver and IP address associated with
brandtypo.com in order to identify possible malicious organisations. Advanced tools can then be used to fi nd other domains pointed to those Internet resources, thereby getting ahead of future off ences.
• Brand agents can then cast a much wider net by looking at all domains, IP addresses, nameservers and mail servers associated with the off ending domain, IP address, nameserver or MX (mail exchanger) record to create a broad ‘watch list’ of organisations or sites that are associated with the off ending site and
www.worldipreview.com
may be used for brand fraud. In this way, brand protection agents can get ahead of attackers and move from a defensive to an off ensive position.
T ere are signals everywhere in the DNS to help identify who is infringing an organisation’s brand and what other domains they might use in the future. For this reason, every online investigation should include DNS and Whois data.
As cyber attacks and brand abuse become more sophisticated and damaging, monitoring and investigative tactics have to grow in scope. Branching out beyond the simple online brand monitoring tools is necessary to keep pace with the escalating confl ict. It’s time to go to the next level with deeper data and analytics from within the DNS and associated data stores. Talk to IT organisations about the tools and services they use to protect their network. Ask DNS or Internet service providers about data access. Discover the more powerful tools that brand protection companies may be using to monitor cyber abuse.
Tim Chen is the CEO of DomainTools. He can be contacted at:
Tim@DomainTools.com
Tim Chen is a proven business development and operational executive, having worked in and around Internet and DNS communities for over 15 years. He was appointed during the May 2009 spin-out of DomainTools from T ought Convergence Inc (TCI). Before joining DomainTools, he spent a year as TCI’s vice president of corporate development and two-and-a-half years leading the domain acquisition eff orts for Internet REIT, one of the fi rst venture-funded domain investment companies. Originally from Rochester, New York, Chen is a Phi Beta Kappa graduate of Haverford College, has an MBA from Stanford University, and sits on the board of
NewRetirement.com, an automated retirement planning service.
Trademarks Brands and the Internet Volume 2, Issue 3 33
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