Satellite broadband New opportunities S


ince its launch in late 2010, Eutelsat’s high- throughput telecommunications satellite,


KA-SAT, has been steadily transforming the market for satellite-based broadband services in Europe, North Africa and the Middle East. Until March this year, services on KA-SAT remained focused on consumer connectivity, but following an access router innovation from global partner OneAccess, a new enterprise category has emerged, enabling operators to offer next generation satellite services to the business marketplace.


ent superfast connectivity that does not have to compete for network coverage.


A range of services A complementary satellite broadband connec- tion can also provide a useful channel through which to prioritise and optimise the transmission of critical traffi c at peak load times, ensuring that the fl ow of data relating to, say, transactions or customer support is not impeded by the fl ow of data from multimedia or social networking sites, for example. Network traffi c and application performance monitoring services can all be pro- visioned via the router, enabling IT managers to monitor and redirect low (or high) priority traffi c across the satellite channel as they see fi t. Finally, in order to ensure maximum utilisa-


tion of available bandwidth, operators can also off er traffi c acceleration services via the router, compressing all data destined for the satellite


‘By establishing a dedicated connection to KA-SAT and attributing agreed bandwidth to each customer, a satellite solution bypasses the GSM network and delivers consistent superfast connectivity’


link prior to its transmission, enabling organisa- tions to send substantially larger data volumes over the same bandwidth with no negative im- pact on connectivity speeds. T e end result is secure, dedicated satellite-


based data transmission for the enterprise, off ering speeds of 20Mbit/s download and 6Mbit/s upload, at DSL-like prices.


Operator benefi ts Next-generation satellite broadband solutions must not only deliver value to the enterprise, they must also make commercial sense for operators. Indeed, many will view with scepti- cism any connectivity solution that directs traf- fi c away from their terrestrial networks. But to do so here would be a mistake; there are new revenues to be had. Services capable of deliv- ering this depth of value to the enterprise are clearly worth paying for, and the versatility of the access router enables the operator to assem- ble a set of services that perfectly fi t customers’ needs. T ere is good news from an operations and


maintenance perspective too. Since all services can be provisioned and managed remotely via the router, on-site intervention overheads tra-


ditionally associated with maintaining telco- managed services for the enterprise are vastly reduced. It is worth also noting that enterprise satellites


not only gives regional operators a chance to extend their off er where they currently have weak DSL coverage, but also to spread their wings beyond the limits of their current DSL network. T anks to the generous geographic footprint of KA-SAT, a single operator can potentially provide satellite coverage to enterprise sites across Europe, the Middle East, North Africa and western parts of Russia, all via a single contract – a capability that may lead them to a new class of international customer that they would otherwise be unable to service. In the second half of 2013, the impact of


these innovations will start to be felt across the region as innovative operators complete their fi rst customer implementations. T ese cannot come soon enough. It is high time enterprises and operators alike consigned past perceptions of expensive and unreliable satellite services to the history books and took a fresh look at today’s commercial opportunity. T e next gen- eration of enterprise satellite broadband is here and it means business for us all.


Eutelsat’s KA-SAT satellite can provide coverage to sites in Europe, the Middle East, North Africa and western parts of Russia LAND mobile August 2013 27


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