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BUSINESS The life of a ... Educating Joe Public A decade of bringing e-news to a changing audience IAIN MAITLAND: And today’s lesson is... due diligence


10 years, trying to identify safe markets and upcoming trends for our members. Along the way we’ve sourced decent opportunities for them that will pay us commissions to keep our nine free e-news services bubbling along. Overseeing property e-news services – from London to Lifestyle, which takes us out as far as New Zealand and Australia – we have a good idea of what’s happening across a wide range of markets. Back in 2007, when everyone seemed to want to buy overseas property, Spain was our hottest market. We were getting hundreds of replies for every introduction we made. Roll on to 2013, and we get a handful of replies – and we are talking decent deals, not the ‘half price’ identikit units on half-built, concrete jungles.


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TIMES ARE CHANGING Spain, Dubai, Eastern European city centres... most years have seen buyers fl ock from one ‘hotspot’ to another. The pattern repeats itself: developers and buyers rush in, lots of ‘luxury’ two-bed apartments are built and sold, often out of the price range of local buyers. The market stumbles, everyone moves on, leaving unsold, hard-to-rent units.


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e’ve spent the past month, as we’ve done every month for the past


At Property Alerts we try to educate would-be buyers, especially Joe Public investors: visit what you intend to buy. Walk and talk. Do your due diligence – your own, not just reading the PDF the agent gives you. Use your own lawyer. We get new members who tell us about deals that have gone wrong. “Did you do your due diligence?” “Did I what?” “Did you use your own lawyer?” “No, the agent said use the developer’s.” Most of them say they did not fully understand the


Halve the price, 100% mortage, we still can’t sell it


deal or some aspect of it and ‘took a chance’. We always tell members, if you have any doubts walk away, there are other deals on other days.


BUYERS ARE CHANGING TOO The past year or so has seen a shift in the type of investments that members want. Villas in Spain, apartments in Dubai, second homes in South-West France – halve them in price with 100 per cent mortgages and we still couldn’t sell them. Armchair investments though, they’re another matter.


International Property Alerts Tel: +44 7956 106 007


Brazil social housing, UK student accommodation, US regeneration projects – anything where you put money in, sit back (after doing your due diligence please) and take your profi ts later – are all in demand. These are our hot investments now. We’re also seeing more serious investors – including those from Russia and America – who are buying multiple units. That’s good for us because they understand the rules of the game.


WHAT’S HAPPENING NOW Demand still ticks over for bricks and mortar. London appeals although the higher prices are off putting. We are currently looking at projects along the Crossrail route. America, particularly Florida, has some appeal although some members struggle to see beyond the Disney locations.


We think the move away from largely ill-educated to specifi c, well-informed purchasers will continue, with growing demand for armchair investments in known and expanding markets.


These may become more popular with members of the public in due course. Having to pay IFAs hard cash for advice upfront rather than by commission may drive them down DIY investing routes. Lots of education – which is what we try to provide – is the key to success.


www.opp-connect.com


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