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COUNTRY REPORT Montenegro


The super-rich and über-cool are heading to Montenegro


The data is stacking up, Montenegro is the small country with a big future for upmarket resorts


ontenegro is in south- eastern Europe, with an Adriatic coastline. Part of the former Yugoslavia, it won independence from Serbia in 2006 and hasn’t looked back. Though a relatively small


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country – similar to Connecticut or Northern Ireland; a little smaller than Swaziland or Kuwait – Montenegro has a landscape more interesting than any of those places, with fertile plains, mountains and lakes. Montenegro means ‘black mountain’, and the way the mountains meet the sea has the beauty of the Italian Lakes. Red tiled roofs help the look too – you could be in Tuscany – but then, Italy is just across the sea. In exploiting its tourism potential it is way behind Italy, but that won’t last. The World Travel and Tourism


SIZE Country Montenegro USA France UK Wales China 30 Size (km²)


Bosnia and Herzegovina


13,812 9,826,675 643,801 243,610 Kosovo 20,761 Tivat 9,596,961 PODGORICA Budva Albania Montenegro Serbia


Council predicts tourism growth of 10% over the next decade. For now it can still be described as unspoilt, with spectacular national parks. The tourist logo is “wild beauty” and there are even wild bears and


It’s unspoilt, but it’s certainly not unsophisticated


boars in the mountains. Yet it isn’t unsophisticated. Montenegro has super-yachts in its marinas (attracted by mooring fees that are low enough even to impress a plutocrat) and an aura of cool. Emeli Sande was married


there last year and Brad and Angelina are regulars. Culturally, like so much of the


Balkans there is a hotchpotch of infl uences – European, Muslim, Greek, Turkish and Slavic – and it is home to many historical and religious sites, which all helps with the tourism too.


The capital city, Podgorica, has


seen a huge architectural boom in the last few years. Budva, on the coast, is a beautiful old town with lively nightlife. Or at least it looks old – it was actually completely rebuilt after an earthquake in 1979. The main airport is in Podgorica, the capital, but airlines also fl y into Tivat closer to the coast and Cilipi, just over the border in Croatia. If anywhere can be regarded


as the ‘next big thing’ in Europe’s property market, Montenegro is it.


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