FOR PSP RARE


editorial director: Daska Davis email: daska.davis@psprare.co.uk consultant editor: Lawrie Holmes editorial contributors: Emma Jones, Oonagh Blackman, Adrian Swinscoe,


Lorraine Shah, Lawrie Holmes, Janet Tibble head of art: Colin Goad


production director: Emma Elmer publisher: Grahame Lake


advertisement manager: Charles McCrostie tel: 020 7566 9918


email: charles.mccrostie@psprare.co.uk repro: Tag:Response print: PCP


FOR UK TRADE & INVESTMENT managing editors: Marion McKay, Eleanor Campion


springboard magazine is published by PSP Rare on behalf of UK Trade & Investment. PSP Rare, Purple Patch,


14 Rosebery Avenue, London EC1R 4TD tel: 0207 520 7060 psprare.co.uk


email: springboard@psprare.co.uk


To subscribe to springboard call 0800 298 3880


email: springboard@subscription.co.uk


To receive free issues by post register at: springboard.managemyaccount.co.uk Click on the ‘Apply for your FREE copy of springboard magazine’ button at the top of the screen and fill in your details.


Views expressed in springboard are not necessarily those of UK Trade & Investment or the publishers. Acceptance of advertisements does not imply official endorsement of the products or services concerned. While every care has been taken to ensure accuracy of editorial content, no responsibility can be taken for errors and/or omissions.


URN 13/P65C ISSN: 1758-440X LORD GREEN Minister of State for Trade and Investment


A


welcome to springboard


s we enter a new financial year, the Government is more committed than ever to building on the UK’s trade and investment performance and enhancing our image in high-growth overseas markets. Illustrating this is our decision to continue with, and provide extra funding for, the GREAT Britain campaign in 2013/2014. GREAT has proved hugely successful since its launch in February 2012, showcasing the excellence of what Britain has to offer in more than 60 countries. UK businesses are using the GREAT brand to promote themselves overseas in both emerging markets and our more established trading partners. The impact has been such that the Government has committed a further £30m to continue GREAT over the next two years and to promote the UK in markets that offer our companies the best opportunities to win new business and help us meet our target of doubling the value of UK exports to £1trn by the end of the decade. In particular, the focus will be on further developing GREAT activity in China, Brazil, India and the US, and targeting new emerging markets such as Russia, South Korea, Mexico, Turkey and Indonesia. You can read more about GREAT and its achievements to date in this issue. Initiatives such as GREAT are helping the UK’s growth in emerging markets. Such markets include Turkey, which will be the second fastest-growing economy in the world by 2018. This increasingly influential and strategically critical market, which boasts a large, young and well-educated population and is currently negotiating for full EU membership, offers the UK enormous opportunities for commercial collaboration and partnership across a wide range of sectors. There are already a large number of UK companies doing lucrative business in Turkey, as highlighted on pages 26-29.


Indonesia is another rapidly developing market that presents excellent opportunities now and in the future for UK businesses. Indonesia is projected to be one of the top 10 economies by 2020, with a growing middle class keen to purchase British branded goods. Bilateral trade between Indonesia and the UK has risen by around 10 per cent a year, and we are among the country’s top 10 investors. The British Ambassador to Indonesia, Mark Canning, provides useful insights into doing business in this Southeast Asian powerhouse on page 24. Thanks to marketing efforts such as GREAT, the world is increasingly aware of


the UK’s expertise across a range of sectors. One of these is automotive which, as you will read on pages 41-44, has undergone a remarkable renaissance in the UK and now sells 80 per cent of its products overseas. Supported by high levels of investment, UK carmakers are expected to produce some 2m vehicles by 2017, creating significant opportunities for the associated supply chain. Despite ongoing economic challenges, similar success stories can be found in many areas of UK industry and play a vital role in further promoting ‘Brand Britain’ on the global stage.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52