As with any Monday my week starts with a busy household all getting ready for school and work. I have four children so it can be quite a challenge but my wife is fantastic and I manage to get into the office around 9am and catch up on any overnight emails. The first task of the day is to chair a Pulse Management Meeting at which senior figures across Bronto gather to discuss any issues they may be having and how we can share best practices across the business to solve problems. Bronto Software is a marketing technology company with the single purpose of helping our clients to drive revenue through email and cross‐ channel marketing. Through constant innovation, we aim to provide our retailer and brand clients like Leeds‐based shoe retailer, Mode in Pelle, with the tools to fuel customer engagement and greater sales through both the traditional business store channels and e‐commerce. Bronto is made up of roughly a third engineering, one third sales and the rest a mix of general office functions but each role is just as important as the other. Indeed, having started the business from scratch, I have performed most roles myself and appreciate their contribution to the company. To underline the flat structure of Bronto, no one has a private office and I also rotate my desk every three months to ensure I mix with the team and learn from them.
Probably my most important
appointment of the day is the Tribe meeting at which the engineering and technology teams get together to discuss our company roadmap and also business challenges our customers are facing. This is of vital importance to any technology company, especially one dealing with marketing as our work is an iterative process, constantly open to change and best practice. For instance, these days we are giving much thought to how marketers can better utilise purchase‐related data in order to deliver targeted re‐marketing that might drive future purchases and greater
customer loyalty. I’m an avid
consumer of trade and consumer technology
publications and also like to keep up to date with the retail and eCommerce press, so I catch up on the latest goings on over a sandwich at lunch and also check Twitter for up‐to‐the‐minute industry developments.
Every potential new member of the Bronto team, whether they are based in the US or London, is interviewed either by me or Chief Operating Officer, Chaz Felix, because we believe it’s crucial to be approachable. So as an ever expanding
company, over the course of a day, I might interview one or two candidates in the office depending on my diary.
I regularly speak at industry events and shows so the afternoon might be taken up planning my next presentation on the ‘rise of the commerce marketer’. A recent Gartner analyst report highlighted that the Chief Marketing Officer now has more influence than the Chief Information Officer for their company’s technology decisions. This is a big change and provides further evidence that software‐as‐a‐ service solutions, like Bronto’s, are becoming ever more prevalent and more impactful to businesses than ever before. To unwind in the
evening, I like nothing more than spending time with my wife and children and can often be found in the garage tinkering with my 1959 Austin‐ Healey Sprite planning the next drive out.
Contact
Bronto Software T: +44 (0) 20 7812 6475 W:
www.bronto.co.uk
www.a1retailmagazine.com
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