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Flooring & Entrance Systems Image courtesy of Plastic Extruders “ Impressions... First


……… are everything. We explore the world of flooring and entrance systems.


Both flooring and entrance systems play a large and vital role in any store. A good entrance matting system will trap dirt at the entrance, helping to retain a clean store throughout the day, encouraging customers to stay and purchase. A dirty, unkept store is enough to put any customer off! Frontrunner Plus entrance matting (manufactured by Plastic Extruders Ltd) has recently been installed at two major Selfridges stores; Birmingham’s Bull Ring and Manchester’s Trafford Centre. This matting is ideal for prestige and heavy traffic applications, such as Selfridges. The matting had to be cut around a column, which was done easily and efficiently during the installation. It can even be used within revolving doors, inside matwells or in irregular shaped areas. In Birmingham, the


matting is laid on the upper level, located in the lobby between the outer and inner doors. As this is an exposed external walkway, the area outside the entrance can very often get wet. The heel proof open grid matting Selfridges chose helps to remove moisture and dirt from shoes and dries them as shoppers cross the threshold from outside to inside the famous, well‐kept store. Getting the right Entrance System in place could have an effect on a customers decision to return. If the flooring inside is covered with dirt from the street, consumers could be put off returning to that retailer and with the option to go online for almost anything, it is now more important than ever that retailers give their customers a store experience that will keep them returning. This starts with the entrance system, but


Getting the right Entrance System in place could have an effect on a customers decision to return.


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