Attraction Profile
parkworld-online.com
highlights Scott Schubert, vice- chairman of franchisee Kids Edutainment Holdings (Thailand) and CEO of KidZania in Thailand. “It’s this type of active learning that instils self- confidence, builds self-esteem and ultimately prepares a child for a bright future.” Founded in Mexico City in 1999, KidZania’s 11 existing worldwide attractions have hosted more than 20 million visitors. New outlets will open over the next two years in Sao Paulo, Kuwait, Jeddah, Istanbul, Mumbai, Singapore, Moscow, Manila, London and various US locations. Many of these will be franchised operations, and the company is always interested to hear from experienced and well- connected potential operators who may be keen to expand the brand into new territories.
bangkok.kidzania.com
KIDZANIA al fresco! W
hilst the majority of KidZania outlets are indoor attractions allied to a shopping mall, last summer the company trialled a new concept when it opened its first indoor/outdoor facility in Mexico. At 14,000 square metres, Kidzania Cuicuilco in Mexico City is the largest attraction created by the company to date. It’s also billed as, “the largest and most environmentally sustainable children’s entertainment destination in the world.” Kids navigate the city with their own battery- powered car, but not before they are given driver training and awarded a licence. Featured are an unmatched range of 120 different role-playing opportunities from acting and animal training to climbing, cookie-making and fire-fighting. See the full selection at
bit.ly/Xi0NvM.
“At KidZania
Cuicuilco experiences for children of all abilities are located together,” highlights a KidZania spokesperson. “Kids can have fun and learn about environmental and social stewardship, while parents choose to relax in the adjacent parents’ lounge/spa.”
cuicuilco.kidzania.com Every kid that visits KidZania gets their own passport (above)
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APRIL 2013
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