parkworld-online.com
How are you marketing the new attractions? We have adopted an integrated approach which covers both traditional and digital marketing channels. Something as exciting as this is also generates a lot of positive word of mouth and public relations. We have also worked together with Tourism Malaysia and Tourism Selangor and have invited international media and bloggers to experience the park.
Amusement Park
First transportable ‘GREEN’ amusement ride in the world!!
• one semi-trailer mounted • 16 seats • 2 hours set up • LED lighting • Super Caps system (63 Amp) • High Speed 3.5G Thrill…! • Extreme Acceleration…!
What boost do you expect in attendance/ business as a result of these new attractions? We expect a growth of 15-20% as a result of these new world-class attractions together with our aggressive and focused marketing activities.
What charging structure are you currently operating? As the name suggests, Sunway Lagoon is still predominantly a waterpark, however as of November 2012 we have introduced a single admission rate for all the five components – the Waterpark, Amusement Park, Scream Park, Extreme Park and Wildlife Park. We believe that with the addition of Vuvuzela and Waterplexx 5D, the new all-inclusive admission fee of RM120 ($40/€30) for adults and RM90 ($30/€22) for children offers great value for our guests.
NEW!!
Rotating seats
• 24 persons • LED lighting • 30 metres high
• 2 semi- trailers
• set up without crane
A number of big attraction operators have recently entered Malaysia and neighbouring territories such as Singapore. Do you view these as competition to Sunway Lagoon and how do you remain competitive? As a fully Malaysian-owned and operated company, Sunway Lagoon aims to stay relevant while being ahead of the times by bringing in the latest rides and creating unique experiences and events. However, we also see the new international operators coming into the country as an opportunity for us to co-brand and attract more tourists to the region.
See Waterplexx 5D experience in action at
bit.ly/17oKelZ sunwaylagoon.com.my
24
APRIL 2013
XLR8
SICKO
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