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Kirsty joined MCRFW as their Head of Fashion this January, and brings with her a decade of experience working with luxury brands and high profi le clientele around the world. Previous roles include a place on net-a-porter’s VIP management team and styling manager at Selfridges where she was responsible for their London Studio Services department launch. Having also explored the design pathway herself (her label KirstiMairie exhibited twice at LFW), Kirsty is well-placed to understand the challenges facing the designers she will be supporting through her work with MCRFW.


by Yulia Vorobieva


WAKE-UP! The fi rst thing I do every morning is scan twitter to keep up to date on what’s happening in the fashion news. I live around the corner from the offi ce so I don’t have to go


far, but I cannot function without a morning coffee at my desk.


MORNING


I check my calendar and emails before heading out to meetings. Typical morning meetings would be with our headline sponsor Boohoo, the MCRFW ambassadors, and with David Bell from CBJWT advertising agency who helps me come up with great ideas for branding the company’s direction. Brainstorming new concepts to ensure the company continues moving forwards make up a big part of my day. People in Manchester are incredibly passionate about the city and at every meeting I am inspired by how much people want to come together and make this city great!


LUNCH-TIME


I grab anything I can between meetings, but if I have time I always look for new places to give me some variety. I am a Northern Quarter girl and love all the amazing cafés and bars in the area.


AFTERNOON In the afternoon I usually try to put everything I have gained from my morning meetings into action, whilst also planning for the show week. We’re featuring a


real mix of high street and designer fashion labels, and working closely with brands and new designers in the North West who need more exposure in the area. In the short- term we prepare for the week of fashion shows, but we also plan for the future - how we can help local stores, the city of Manchester and the industry in general. Everyday has its challenges, but that is what I


like the most about this role.


You must be able to react quickly to changes and opportunities within the fashion world.


AFTER-HOURS


My other half is an excellent cook and I am often lucky enough to arrive home to a fantastic meal, and a good glass of wine always helps me unwind. I enjoy getting involved with events happening in and around the city, it’s a great way to relax, socialise and take my mind away from the offi ce. I also like to indulge in a little retail therapy, but what girl in fashion doesn’t!


MCRFW 2013 | April 22nd-26th at the National Football Museum


mcrfashionweek.com


STYLEetc chat to Kirsty Attwood about a typical day as Head of Fashion for Manchester Fashion Week 2013


73


Kirsty Attwood


The Diary


Images by Leemo Rante


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