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Boutique Confidential


The Editeur first opened in Chester in 2011, a joint venture between fashion entrepreneurs Annabel Mount-Kirk and Adam Williams.


Though it began life as a designer lingerie boutique – reaching the finals of the Drapers Lingerie Retailer of the Year in its first year of trading – The Editeur now offers an “edited selection” of designer clothing, footwear, accessories and shoes.


Their fantastic and exclusive range of designers includes Red Valentino, Moschino Cheap & Chic, Philosophy di Alberta Ferretti, Missoni, Pinko, Farhi by Nicole Farhi, MW Matthew Williamson,


Alice by Temperley, Acne and DVF Diane von Furstenberg.


Annabel and Adam’s dreams of online expansion and opening more boutiques around the country are already well underway with an award-winning website and the introduction of a new south Manchester store in Hale village. The Hale store is an exciting addition to the Editeur family as it sees the boutique branching out into designer menswear. Stocking the likes of Lagerfeld, Gant, Hackett, Duchamp and Paul Smith, it is quickly gaining popularity with stylish suburbanites.


Commercial Director, Adam Williams, is proud of the store’s recent refurbishment, which has seen the ground floor transformed into a more masculine-friendly space. An area previously dominated by clean, minimalist whites is now a sanctuary of gunmetal greys, tan browns and navy blues. The decor creates a warm, inviting atmosphere, which is enlivened with idiosyncratic flourishes: a black bowler hat – the quintessential symbol of an English gentleman – rests on an old leather chest, whilst stag antler clothes hooks in the changing rooms evoke the thrill of the hunt.


Service at The Editeur is very much about creating a personal one-on-one rapport with clients. The staff are welcoming, knowledgeable and quick to suggest pairings and combinations, as though addressing a close friend rather than a customer.


In response to the success of the menswear collection in the Hale boutique, the range is soon to be included in The Editeur’s online offering, but there is still something to be said for the high street retail experience. Browsing the womenswear floor, we particularly liked the look and feel of the delicate and floaty, yet bold and vibrant tops by Hale Bob – the LA label favoured by glamorous superstars such as Sofia Vergara, Eva Longoria, Cindy Crawford and Heidi Klum. It’s certainly an added draw as they are the only stockist of this label in the region.


Hale Store, 120 Ashley Road, Hale, WA14 2UN the-editeur.com words and images by Alaka Prodhan


The EDITEUR


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