DAY TWO: TUESDAY 30 APRIL


SHOWCASE THEATRE SESSION 10.40-11.05: Kantar Showcase


11.55–12.15 SESSION TWO: CONTENT CONUNDRUMS PT.2. A FRESH TAKE ON CONTENT Hear how the world’s largest restaurant chain is strategically using content marketing and branded content across more than 100 countries to drive true consumer engagement and build local reach. h Tony Pace, global CMO, Subway Restaurants


12.15 –12.40 WHAT MAKES GOOD CONTENT? Based on two years’ worth of research, this session will address the biggest common content myths surrounding video advertising and discuss the role emotions play in driving brand recall and sales. h Dr Karen Nelson-Field, postdoctoral research fellow, Ehrenberg-Bass Institute h Phil Townend, MD EMEA, Unruly


12.40–13.00 HOW TO SURVIVE A FLOOD Ads, apps, branded content, social media – we’re flooded with marketing and the tide is rising every day. In this world, your brand is going to have to learn to walk on water to even get noticed. Here are some ideas that might help. h Chuck Porter, founder, CP+B


13.00 –14.20 LUNCH


14.20–14.50 SESSION THREE: BREAKING THE MOULD. CREATE, CURATE, CONNECT: CONSUMER ENGAGEMENT IN THE ERA OF ‘LIVING MEDIA’ We are entering the era of “living media” where the fusion of linear programming, multi-screen distribution and wider social media engagement is creating an intensely interactive, mobile and above all, shared experience. Those who engage with, listen to and learn from today’s always on, super now media consumers stand to gain even greater brand engagement in the era of living media. h Bob Bakish, president & CEO, Viacom International Media Networks


14.50–15.20 THE WORLD’S MOST INNOVATIVE MEDIA COMPANIES: MEDIA ACCELERATOR PROGRAM The Festival of Media conference will end with a unique and exclusive glimpse of FIVE businesses who will pitch their new companies to delegates. This session is the culmination of a global entry process and will showcase the most interesting and relevant concepts, this is also your chance to vote for the 2013 ‘Hot Company of the Year’.


15.20 –15.40 FOCUSING ON THE BASICS The fundamentals of what defines great marketing have not changed. Nick Fell, global CMO of SABMiller offers up what he sees as the key things that all agencies should be asking of their clients and what all clients should be asking of their agencies. h Nick Fell, CMO, SABMiller


15.40–16.15 AFTERNOON BREAK


16.15–16.55 SESSION FOUR: FUTURE MODELS. ALGORITHM VERSUS THE MAN Is the media industry ready for a future where an algorithm plans and buys media, and the media planner becomes a thing of the past? h George John, CEO and founder, Rocket Fuel h Sameer Singh, VP & head of global media planning, strategy & buying, GlaxoSmithKline h Ricky Liversidge, CMO, DG MediaMind


16.55–17.25 GOING BEYOND 360˚ The world’s second largest advertiser has three priorities: to create content that is high quality, cost effective and always on. Hear how Unilever is going beyond a 360° marketing approach to meet its objectives and why the days of the big ad campaign are becoming a thing of the past. h Luis Di Como, SVP global media, Unilever


17.25 –17.30 CLOSING REMARKS


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