DAY ONE: MONDAY 29 APRIL


09.00 – 09.05 WELCOME & INTRODUCTION TO DAY ONE h Charlie Crowe, chief executive, C Squared


09.05 – 09.15 AN INTRODUCTION: FROM CONTENT TO COMMERCE h Roger Parry, chairman, MSQ Partners


09.15–09.35 SESSION ONE: SETTING THE PACE. DYNAMIC CONTENT & CONVERSATIONS In this session the world leader in silicon innovation joins together with one of the world’s largest PC makers to unveil how they are utilising digital technologies to drive new and dynamic content stories and offer a warning to those who are not. h Johan Jervoe, VP, sales and marketing, Intel h Michael Birkin, CMO, Acer


09.35 –09.55 CHANGING THE BANKING RULES Itaú Unibanco is one of the world’s largest banks and the official bank of the upcoming 2014 FIFA World Cup in Brazil. Itaú Unibanco’s marketing director shares how it is setting the pace among financial brands in how it utilises mobile and social technologies to both inform and engage customers. h Andrea Pinotti Cordeiro, marketing director, Itaú Unibanco


09.55-10.15 WHEN GOLIATH BECAME DAVID When Frank Boulben took the top marketing job at BlackBerry in 2012 he was charged with steering the organisation through some pretty rough waters. Hear how grass roots initiatives and a back to basics approach are playing their part in bringing BlackBerry back from the brink. h Frank Boulben, CMO, BlackBerry


10.15-10.35 GLOBAL ADVERTISING IN RECOVERY: THE NEW DRIVERS OF GROWTH Advertising markets around the world are in a state of flux. In an exclusive preview of its global forecast launch, ZenithOptimedia will reveal which markets are outperforming global growth trends and which areas of media are contributing the most to the macro rise in adspend. h Steve King, CEO, worldwide, ZenithOptimedia


10.35–11.30 MORNING BREAK


SHOWCASE THEATRE SESSION 10.45-11.10: Z.E.R.O. SHOWCASE Join former Coca-Cola and AB-InBev marketing communications executive Maarten L. Albarda and three- time author and entrepreneur Joseph Jaffe for a world exclusive preview of their upcoming new book Z.E.R.O. The perfect media storm is upon us, find out why it is so hard for advertisers and agencies to see the warning signs and plan accordingly.


11.30–12.00 MORNING KEYNOTE An exclusive fireside chat between h Yannick Bolloré, MD and VP, Havas Group; h Dominique Delport, CEO, Havas Media and h Charlie Crowe, chief executive, C Squared.


12.00–12.20 SESSION TWO: CONTENT CONUNDRUMS PT.1. CONSUMER CAPITAL The internet is a wonderful gift giving land for brands, facilitating messages to the masses and an ever more refined sales strategy. Consumers have thus far opted for the social rather than smart, commercial benefits. This is changing. Privacy concerns and personal identity will dictate the future terms of online capital in every sense. We know content wins but do we always know why? h Meabh Quoirin, MD, Future Foundation


12.20–12.40 OPERATORS UNITE Mobile operators are starting to take their place in the mobile commerce eco-system in a big way. In the UK, Weve, a joint venture between the UK’s three largest mobile network operators: EE, Telefónica UK (O2) and Vodafone UK is leading the charge. Find out what this means globally for the development of mobile marketing and wallet services. h Stephen Shurrock, CEO, new business ventures, Telefónica Digital


12.40–13.00 THE NEW PUBLISHING REVOLUTION: CLOSING THE GAP Homogenous media is dead, and in the exciting new world of hyper-individual experiences, it's the consumer who sets the publishing agenda. Hear how technology innovations, new advertising strategies and high quality content is changing the publishing game. h Matt Sanchez, co-founder and CEO, Say Media


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