DAY ONE: MONDAY 29 APRIL


13.00–13.20 CONTENT ISN'T KING. CONVERSATION IS KING LinkedIn is making a bold push into content: creating it; curating it; and working with thought leaders and brands to cut through the incredible online clutter. Daniel Roth, LinkedIn’s executive editor and award-winning business journalist, explains how the platform is transforming business news. h Daniel Roth, executive editor, LinkedIn


13.20–14.40 LUNCH


SHOWCASE THEATRE SESSION 13.30-13.55: LinkedIn Showcase


16.05–16.25 MONEY MATTERS As commerce evolves, so will ways in which people consume media and exchange value. Visa stands at the forefront of a radical convergence of physical, digital and social worlds that is transforming the way consumers transact and how they interact with brands, products and people. This is omnicommerce. h Kevin Burke, CMO, core products, Visa


16.25–17.30 AFTERNOON BREAK


SHOWCASE THEATRE SESSION 16.35-17.00: Exponential Showcase


14.40–14.55 SESSION THREE: REINVENTING RETAIL. CLICKS & MORTAR Hosted by: h Peter Williams, non-executive director, ASOS & former CEO, Selfridges


14.55–15.25 FROM ENGAGEMENT TO SALES While great content is a key ingredient in driving conversation between brands and their consumers, understanding the link between this engagement and sales is the other side of the same coin. Facebook is joined by Nestlé to share how the content-commerce model is a fundamental driver of business growth. h Carolyn Everson, VP, global marketing solutions, Facebook h Stewart Dryburgh, global marketing manager, Nestlé


15.25–15.45 GOING DIRECT Brazil’s largest cosmetics and eco-beauty brand is revolutionising the way it gets its products into the hands of consumers. Hear how its unique implementation of the traditional direct sales model is delivering organic innovation. h Jose Marino, executive VP, Natura


15.45–16.05 YOUR 2023 SHOPPING BASKET The man responsible for leading the development of Tesco.com internationally shares insight into the evolution of e-commerce around the world, how the weekly shopping trip is changing for consumers globally and what your online shopping experience will look like in 10 years’ time. h Frans Falize, international director, Tesco.com


17.30–18.10 AGENCY JEOPARDY The hottest game show in Ad Land is back for its second season with new agency CEO contestants.


18.10–18.20 CLOSING REMARKS DAY TWO: TUESDAY 30 APRIL


09.15 – 09.20 WELCOME & INTRODUCTION TO DAY TWO h Roger Parry, chairman, MSQ Partners


09.20–09.55 SESSION ONE: STORIES FROM THE FUTURE. I SYNC THEREFORE I AM Leaders in human technologies, artificial intelligence and data capture discuss the ‘quantified self’ and how new transactional bonds are being forged between product, consumer and marketer. Hosted by: h Mark Palmer, founder, Maverick Planet, h Niall Murphy, founder & CEO, Evrythng, h Jeremy Jauncey, co-founder, Tictrac


09.55–10.30 WHAT’S ALL THE BUZZ ABOUT? Find out why everyone is talking about BuzzFeed when its President and COO Jon Steinberg sits down with the Host and CEO of The Valley Girl Show, Jesse Draper, to talk about Native Advertising and how the latest ad format in the US is set to change the future of the industry. h Jesse Draper, CEO and host, The Valley Girl Show in conversation with h Jon Steinberg, president & COO, BuzzFeed


10.30–11.55 MORNING BREAK


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