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A Moment with Momentum Instore
Boosting Confidence During The Dip
by Tim Ellis
While consumers have, to a certain extent, become used to economic ups and downs over the past five years, news of a triple dip recession has had the inevitable affect of putting a dent in already fragile levels of consumer confidence.
The economic meltdown of 2007 has led to a change in spending behaviour that is focused more on ‘need’ than ‘want.’ Brands and retailers have changed their approach accordingly but even so, this latest blow to recovery will be unwelcome news.
Rather than resorting to knee jerk price cuts to maintain sales though, the key will be to instill a sense of confidence in shoppers, making them feel less reticent about making purchases.
The instore environment is crucial to achieving this. Continuing to present a well‐maintained interior with targeted offers and value for money products is a priority. Positive signage and visuals heralding the new season will lift spirits. Bombarding customers with POP promoting slashed prices and bulk buy bargains, however, will only serve to reinforce their perception that they have cause for concern.
News & Business Retail giants reap the benefits at ‘Meet the Buyer’ event.
Members of the Shop and Display Equipment Association had a rewarding start to their New Year with a big sales push at the highly acclaimed sdea Meet the Buyer day, sponsored by Global Display Projects. Held annually in central London, this successful event attracts some of the UK’s leading retail groups and this year’s was no exception! Senior retail display buyers devoted their valuable time to discuss projects with sdea members.
This fast paced, one day buying bonanza forged many new business partnerships. Speaking after the event, the buyer from New Look said “I met some interesting people and gained some potential new suppliers for the future.” Another satisfied delegate, from Sainsbury’s, reported, “We saw some interesting concepts and have made some contacts that we wouldn’t have had before.”
sdea Director, Lawrence Cutler, commented “Meet the Buyer gives members the opportunity to have one to one meetings with senior buyers from major high street brands where they can present their new concepts. It’s just one of the many ways sdea brings commercial benefits to its members.”
K Retail news K Retail news K Retail news K Retail news K Appointments
1. Graham Halling Joins Shopitize as Commercial Director Mobile shopping couponing leader Shopitize (
www.shopitize.com) has announced the appointment of Graham Halling as its commercial director. Halling takes up his appointment with immediate effect.
Halling has been developing new business and strategies over the past 20 years at some of the biggest telecoms, media and marketing services brands in the UK and Europe including Wegener Marketing, News International and Saga. He has also undertaken numerous consultancy and non‐executive roles advising companies on growth through partnerships, investment and acquisitions. Halling joins Shopitize from consumer engagement specialists Spoke‐Interactive where he was digital business director. Prior to that, he held senior business development roles at Orange UK and France Telecom Group in areas such as Internet Search, Social Networking Partnerships, Mobile Health, Multimedia Devices, Paid Content Delivery, Data Revenue Modelling, Home Automation and Mobile Advertising and Payments.
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2. Straco International Welcomes Back Cat Sullivan Straco International are very pleased to welcome back Cat Sullivan as their Head of Exhibitions and Events division. Cat previously worked for Straco International but left the recruitment industry at the height of the recession to seek fresh challenges in the public sector. After missing the buzz of working in a fast paced environment that is the recruitment industry, and in particular the Marketing Communications industry, she returns with much enthusiasm and is very keen to get stuck into her new role.
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