PRICING IN THE LAND OF “NO COMPS” Agents list confidence in pricing as one of the biggest challenges in their


Calamity Comparable


business. However, armed with just a few pricing tools, you can walk into a seller’s home with confidence, knowing you have done absolutely everything you can to provide the seller with a price or price range that could be sup- ported by the market. A “comparable” is a similar home or property which has sold recently in


a similar area.However, in many areas, the market is much faster-paced than it was just a few months ago, with shorter days-on-market numbers, and with limited inventory, some areas either just don’t have that many sales or don’t have any comparable properties.


Or sometimes...


8IGEORGIA REALTOR®


MARCH I APRIL 2013


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