Free digital TV services
companion app for smartphones and tablets, which will offer remote control and remote record capability away from the standard remote. “We’re really excited by this development, this will help bring all of our latest features, such as the <free time> Showcase and our improved on- demand capability, to a much wider audience,” says Chronnell.
The role of broadcasters Humax’s Hannent thinks the industry
should do more to push the benefits of Freeview+ and Freesat+ personal video recorders, “The advantages of recording with these technologies are still not fully appreciated by consumers and many people are persisting with DVD recorders, which are little better than a VCR. It is a challenge to reach those customers who are yet to discover an advanced recorder,
but one that I believe the industry is keen to embrace.” Alltrade’s Simper says, “The parties with the real power to drive the PVR are the broadcasters. We would strongly encourage them to ensure that PVR functionality of ‘+’ products is part of their general and HD channel promotions.”
The next step Looking to the future, TP Vision’s Desmond would like to see, “More free-to- air HD channels and interactive services; remote record functionality and a 3D channel to demonstrate the full benefits of
the latest TV technology.” Humax’s Hannent hopes public service broadcasters like ITV and Channel 4 will offer more catch-up TV services, “The TV industry should ultimately be aiming for all of its content to be available through catch-up,” he says. Alltrade’s Simper is optimistic about the future, “With more HD channels coming along, PVR functionality still well short of market saturation, and broadcasters promising more advertising of their digital services, the Freeview/Freesat market could remain healthy for some time to come.” ■
Freesat’s <free time> EPG
22 The Independent Electrical Retailer February 2013
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