RSD Summit
Seminar Programme
Opening Presentation: Stephen Robertson, former Director General, British Retail Consortium
“Store Wars: Retail fights back!”
• Current state of the high street • Talent management will be retail’s saviour • Tough lessons for great retail performance
Seminar One: Pete Doyle, Managing Director, Social Retail Ltd
Pete has a wealth of experience and has spent 24 years working in all aspects of a retail business from the shopfloor to launching online brands such as
waitrose.com,
toysrus.co.uk and
hamleys.com. Pete has a tremendous amount of experience and knowledge around shop location planning, local marketing, eCommerce management, SEO and online marketing, business development and affiliate schemes. Since starting
SocialRetail.co.uk, Pete has worked with huge retail brands including Hilliers Garden Centre and Mortimers Chocolate. Pete also works with The Henley Business school teaching Retail Marketing Directors the importance of Social Media and Social Media management
“How will social technology change the shop floor experience for customers over the next 5 years?”
• Tweeting from the shop floor • Web streaming from the shop floor • Live events in store S • Smart mobile & tablet technology integrating with visual merchandising to create a seamless multichannel experience for the customer.
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Seminar Two: Mark Fanthrope, Owner of The Retail Design Consultancy Umbrella
Mark Fanthorpe, owner of retail design consultancy Umbrella believes that the British high street is in need of a refresh. He feels that in a bid to offer broad appeal and attract the largest possible audience, many of our high street shops have become bland, boring and a bit soulless. He feels that this is part of the reason that shoppers are turning off from the high street and heading online. He believes that the retail winners of tomorrow will be those that can create a more tailored shopping experience for today’s more discerning shopper. He would like to see shopping environments that offer an immersive experience that draws the customer in through the creation of a deep emotional connection with the ethos of the brand. He believes that this can be achieved through shop fits that put the product at the heart of the design.
“Brand Evolution Vs Revolution: How to Create Retail Environments that deliver LongTerm Profits”
In today’s fast moving market place, brands have got to be constantly innovating in order to stay relevant and exciting. In this talk, Mark Fanthorpe, will discuss: • The barriers to change and why they hurt retailers • Why he feels consistent brand innovation is preferable to intermittent wholesale change • How to maintain the balance between preserving the brand feel and offering a new look
Seminar Three: Robert Hudson, CEO of the National Association of Shopfitters
Robert Hudson has been in the Construction Industry for 35 years and for the last fifteen years in the specific sector of Shopfitting and Interior Contracting. Robert joined the National Association of Shopfitters in 2005 as its Director. In 2007 Robert was one of the main drivers behind the setting up of the Shopfitting Independent Training Forum the corner stone of which was to provide a cradle to the grave concept in lifelong learning for all stakeholders in this specialist industry sector. As well as maintaining and growing the existing second year NAS Apprentice Design Prize Award Robert has developed and from 2012 will be known as the “John Rabey Award” for the second year apprentice within Shopfitting and interior contracting who will have designed and manufactured a preselected piece. In 2008 with the aid of major stakeholder Construction Skills Robert instigated the inaugural award for and apprentice in his or her final year of training.
“The NAS Delivers”
• BIM • Shopfitting Management Standard 2013 • Low Impact Sustainability Tool
www.a1retailmagazine.com
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