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products first hand. So he approached Amari Plastics to see if they would support him in the idea of launching a display room at Superior that would be fitted out with items manufactured from Falconboard™ – including the tables, chairs and even wardrobes, hangers and plinths etc. Amari Bristol’s digital print specialist Steve Adlam said “Immediately I could see the potential benefits of getting end users to see the physical aspects of Falconboard™ in a life like environment and so agreed to help and then enlisted the support of Hexacomb®, the manufacturer of Falconboard™ to provide materials but also ideas and history of how the product can be utilised and worked with”.


The results are outstanding. Tony and the team at Superior have turned a meeting room into what they describe as their “POPSTORE” that combines quality print applications, with 3 dimensional cardboard engineering. The products perform like rigid MDF or a Plywood type of product but have no weight issues and can be flatpacked


successful that Superior are now installing the POPSTORE concept for Hexacomb® at FESPA 2013, which is at the Excel centre in London from June 25th to June 29th. The stand will clearly show how


for easy and cost effective transportation to site.


The furniture that you sit on, the table your drink rests on are made from Falconboard™ and can be printed to any design you like. Superior have then added other products as well to complete the effect – including making a wall mosaic from corrugated board which is in a 3 dimensional geometric pattern and is easily fitted or interchanged; Digitally printed wallpapers giving the room a classy feel as they have been printed in traditional styles and illustrate how easy it is now to take a room and create whatever style or decorative style you want and then change it again a few months later.


The culmination of the 3 way working relationship between Superior, Amari and Hexacomb® is so


Amari Plastics PLC. Tel: +44 (0)1932 835000 Fax:+44 (0)1932 835001


www.amariplastics.com


Falconboard™ can be used to make exciting and innovative POS that draws consumers in to the store or to a particular promotion. Furthermore Amari and Superior will continue to work with Hexacomb® and other materials to try to illustrate what a product can do to improve your retail environment and help to keep the high street alive. Further information on all the products available from Amari or to take a look at what Made by Superior can do for your stores please go to www.amariplastics.com or www.madebysuperior.co.uk www.falconboard.com www.fespa.com


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