November 2013
www.tvbeurope.com
TVBEurope 45 The Workflow
Outsell TV offers executive peer councils
NEWBAY MEDIA has partnered with media research and advisory firm Outsell to offer Outsell TV, a series of invitation- only executive councils that connect television industry experts to a community of their peers. The councils offer a peer-to-peer advisory group designed exclusively for CEOs, COOs, Presidents, and division heads. Each Outsell TV council will be made
The facility has a ProTools 5.1 mixing theatre with a second in construction
As space is not an issue, plans are afoot to install a lounge area for clients. “It’s a service industry, we’re here to service [clients’] needs and part of that is making sure they have a really nice experience.” Another aspect of the company
Wetz mentions is Evolutions’ team. Both Gabriel and Tom Arnold, head of technical operations, are ex-Bristol-based Films at 59. Will Norie, head of audio, is another local recruit from Aardman. A key appointment from slightly further afield was Blair Wallace, as head of grading. He came to Evolutions from Envy in London, with impressive credits and years of industry experience. Wetz stresses the importance of the
appointment of a “really good colourist” as being “key to the business strategy”, considering the volume of high-end and factual programme making that happens in the area. Bristol offers a “growing creative pool” of talent, and Evolutions is already looking to appoint new members of the team.
A brave move So, with things going well in London, what could Evolutions gain from the move west? Wetz admits that, despite other post companies looking to open facilities in Bristol, Evolutions was “quite brave” in making the move. But it didn’t go in blindly: even before the opening, production company Dragonfly was requesting to set up and produce Channel
4 rig show One Born Every Minute, and RDF in London it had also expressed interest in using the site. Wetz explains that there are also “cost incentives to do things regionally.” One Born Every Minute for example, is filmed at nearby Southmead Hospital, and with the BBC as neighbours it’s perhaps no surprise that “we’ve already got BBC work that’s just come straight to us.” Wetz confesses that “setting the place up has been quite challenging”, however, he is looking forward to the next phase: “running the facility, and delivering our clients’ work to the highest standards attainable.” Details of future projects are being kept under wraps, however. Wetz divulged that, as Norie had been mid-way through mixing Shaun the Sheep series 4 when he was at Aardman, “it seems fairly likely” that Evolutions will complete the second half. The company is also working on a pilot for RDF, which will hopefully lead to a 10-part commission. The facility at Evolutions Bristol will soon be full to capacity, and Wetz describes its current state as a “golden phase.” Given good relations with neighbouring companies, work in the pipeline and new members coming on board, it looks as though the move west will lead to further progression at Evolutions.
www.dragonfly.tv www.evolutions.tv www.filmsat59.com www.rdftelevision.com
up of a maximum of 20 executives from various areas of the television industry. Councils, handpicked by previous council members and Outsell TV staff, are comprised of innovators and change agents from different market segments who are not direct competitors but who face similar concerns. Within the safety of the council, members can discuss and debate issues crucial to their success and share case studies and best practices. Additionally, a top Outsell TV
executive facilitates the council and stays in touch with members throughout the year. Outsell TV members also have access to Outsell TV research and lead analysts for confidential decision support. “We are pleased to join Outsell to bring this dynamic concept to C-level professionals throughout the TV industry,” said Steve Palm, CEO of NewBay Media. “The expertise that both
partners bring in terms of market knowledge, analytical and data capabilities, council development, and networking will allow Outsell TV to serve the market in a deep, meaningful, and unusual way.” “Our new Outsell TV membership service puts us at the epicentre of the broadcast industry during a time of unprecedented change,” said Anthea Stratigos, co-founder and CEO of Outsell. “This exclusive peer-to-peer community of executives from the highest levels across the TV industry, augmented by our fact- based research and analysis, will help shape the future of broadcast
and provide leaders with critical guidance as they position their companies for growth and success in the years ahead.” “As an Outsell council member myself,
I can attest to the impact of a personal peer group,” added Palm. “My business data and information council has provided me invaluable insights that I could not have gained anywhere else. There is no substitute for peer-level advice from leaders who are experiencing similar challenges as you, but from different perspectives. I am anxious to see what solutions and innovations the Outsell TV councils create.” More information on Outsell TV can be obtained at:
http://www.outsellinc.com/services/outsell_tv
One of 16 spacious offline edit suites at Evolutions Bristol
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