Contents Features:


16 22


The Future of Photovoltaics Growing demand, decreasing prices and next-generation technology are making photovoltaics more popular. Combined with metal roofi ng, it becomes a great story.


Marketing Metal Roofi ng Selling metal roofi ng to homeowners requires a different touch and a clear focus. These clear-cut recommendations can help contractors sell more roofi ng to demanding consumers.


26 Metal Roofi ng Continues to Gain Market Share In residential applications, metal roofi ng is taking market share from competitive applications. The Metal Roofi ng Alliance provides a report on the gains metal roofi ng has made, even during the down economy.


Expand Your Business: Metal Roofi ng 28


Retrofi t Metal Roofi ng 101: Add retrofi t to your repertoire


29 Metal Roofi ng’s Advantages: Metal roofi ng is growing in commercial and residential market share


30


Expanding Your Metal Roofi ng Offering: IMPs can increase a building envelope’s energy effi ciency


26


3 7 8 9


11 33


Departments: Editor’s Comments


Online Contents Profi t Building


Market News: Growing Confi dence Industry News and Events


Project Focus: Sports and Recreation


50 New Products 52


55 56


Ad Index


Editor’s Pick: A Faithful Education: New visitor center explains nature’s wonders


Metal roofi ng is the clear second choice for homeowners in the residential market. Learn tips on how to better sell metal roofi ng to homeowners and increase your sales in the residential reroofi ng market.


www.metalconstructionnews.com January 2013 METAL CONSTRUCTION NEWS 5


Product Catalogs: Standing Seam Metal Roofi ng and Roof Underlayment


56 33 22


January 2013 Vol. 34 No.1 16


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