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TRAVELLER’S WORLD International Luxury Travel Market 2012 | www.iltm.net Some Germans like it haute September-November 2012 D 8,- € / A 9,- € / I 10,- € / L 9,50 € / E 10,- € / CH 15,50 SFR


Reinhard Modritz, Publisher and Editor-in-Chief of Germany’s Traveller’s World magazine, is an expert on his kins’ travel tastes. How? He interrogates them.


IN GOOD WE TRUST


c’est la vie Tel Aviv,


Hauptstadt der Hedonisten


Was will man? Meer!


Die neuen Nobel-Marinas +


Inselträume die man kaufen kann + Yachtfi eber vor Malaysia


Überdosis Testosteron


Gold! Bären!! Alaska!!!


French Revolution


Die neue Einfachheit in der Küche


When high-end travel publications survey their esteemed readers verdicts and opinions, the upmarket travel industry should listen. Never do they get a broader insight into what their clients like as from the results of those questionnaires. This is why not only the editors (and advertising executives) of Traveller’s World shivered with curiosity when the results from their second Traveller’s World Awards® survey came in.


Neu: Centerfold! Beauty zum Ausklappen, Seite 84


001_U4_TW21Einzeln.indd 1 21.08.12 09:51


Still, when asked about what their favourite resorts, city hotels, spas, beaches, airlines, cruise ships, and hotel restaurants around the world this year would be, the answers of the most discerning frequent individual travellers (FITs) came not as unexpected for the premium German speaking travel magazine. The specifi c names of the establishments within the rankings may have changed. But the general message of the many thousand opinions TW’s readers sent in, mailed or faxed was very clear:


FITs won’t compromise when it comes to the most precious time of the year: they want their expectations to be exceeded. Secondly, German luxury travellers are ready to cover long distances to reach their dream destination. Also, ever more FITs do like upscale, contemporary décor in their rooms refl ecting local colours – so do not just rely on minimalism (a trend that’s clearly fading), but try to throw in some homey, personal features into your decor.


And another constant trend: FITs want more intimate experiences. All top-ten resort hotels in the survey happen to be boutique size – the winner has no more than 30 rooms. Also among cruise ships, FITs prefer a private yacht with a maximum of 64 passengers – and an equivalent number of crew members. As we said: Traveller’s World asked for it. The industry should listen.


Reinhard Modritz Publisher and Editor in Chief, Traveller’s World


‘Frequent individual travellers won’t compromise when it comes to the most precious time of the year: they want their expectations to be exceeded.’


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