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TRAVEL WEEKLY International Luxury Travel Market 2012 | www.iltm.net


Hoteliers expand U.S. luxury offerings to meet higher demand


Arnie Weissmann: A


125 Brownell Travel is our oldest agency, and among our most progressive. 12


At 125, m


www .tr avelweekly .com


Cruise Vacation Week gets a push 6 AA reassures Caribbean officials 8 IATA comments anger ASTA 81


IN OTHER NEWS: Sale Mark Pestronk:


Sales of travel agencies are once again on the rise — and so are the prices being paid. 30 Sec tion


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This year, the continued rise in luxury hotel room demand from both U.S. and non-U.S. travelers has fed more openings, refl aggings and development plans from high-end hoteliers looking to capitalize on the increase in business.


THE NA TIONAL NEWSP APER OF THE TRA VEL INDUS TRY OCTOBER 22, 2012


Cuba’s new visa policy greeted warmly, but warily, by industry


By Gay Nagle Myers


While many in the U.S. travel industry were pleasantly surprised by the Cuban government’s recent change in policy, lift- ing the widely reviled exit permits required for Cubans traveling abroad, the move also prompted some concerns about the possibil- ity of a mass exodus of people long deprived of the right to freely travel abroad. Whatever the results of the new policy,


however, Cuba experts said last week that the changes would not have much impact on the current people-to-people programs offered by companies licensed to operate extremely limited travel from the U.S. to Cuba. Nor does it change the visas required of


Cubans by the U.S. State Department. “Our own visa requirements remain un-


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Page 56


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By Kate Rice Page


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changed,” said State Department spokes- woman Victoria Nuland. “We welcome any reforms that will allow Cubans to depart


from and return to their country freely, and we remain committed to the migration ac- cords under which our two countries sup- port and promote safe, legal and orderly migration.” As of Jan. 14, Cubans will no longer need


exit permits, which cost $150 in a country where the average monthly wage is $20. Nor will Cubans need letters of invitation


from their foreign hosts, which the Cuban government charges $200 to process. They will, however, still have to obtain vi-


sas from most countries they plan to visit, and they still need a passport to leave Cuba, a time-consuming process that costs about $110. Cubans wishing to visit the U.S. must


procure a visa from the understaffed U.S. Interests Section in Havana, where even be- fore the rules changed, by some estimates, applications just for interviews to begin the See CUBA on Page 82


[ JUST AS AGENTS BEGIN SELLING AIR AGAIN ]


Agencies see increase in debit memos as airlines cede auditing to 3rd parties


By Kate Rice


Even as agents find new ways to make mon- ey selling air and are working harder at it, many are reporting an increase in airline debit memos. A major reason for this, according to one


carrier, is that airlines are outsourcing ticket auditing to vendors whose systems audit tickets at much higher volumes than the airlines did. Agents say these third-party vendors


don’t know or understand the myriad com- plex rules that apply to ticket sales, result- ing in an increase in debit memos issued in error.


Debit memos, which can be as little as $4


or $5 but as high as $100,000, have fueled adversity in the often-fractious relationship between airlines and agents. They are the bane of agents and agencies, because their range and numbers represent the kinds of


unknowable liabilities that can quickly put an agency out of business. Errors as minor as using the letter O in-


stead of a zero when writing a code for a ticket will earn an agency a debit memo, as will clients who change their minds too often. An agent booking a full-fare, fully re- fundable, economy-class ticket for a client who changes the trip two or three times can get hit with a $100 debit memo because air- lines consider that “churning.” Though reports of increases in debit memos are anecdotal and difficult to quan- tify, there is ample evidence the trend is real. A spokeswoman for American Airlines said that third-party vendors use systems that can audit much greater volumes than American’s own systems could. American began outsourcing its auditing


of fares, taxes and exchanges in 2006 in a process that took two years to implement, See DEBIT MEMO on Page 84


Most notably, some brands that had traditionally operated most of their luxury resorts outside of the U.S. are expanding their presence within the country. Hilton Worldwide’s fi rst New York City hotel under the Conrad brand opened in March, while Mandarin Oriental refl agged Atlanta’s 127-room Mansion on Peachtree in May.


More traditional U.S. hoteliers also jumped further into the fray. Loews Hotels & Resorts in June acquired the Renaissance Hollywood Hotel in Los Angeles from CIM Group, with plans for $26 million in upgrades for the 632-room property this year. The hotel was renamed the Loews Hollywood Hotel.


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In September, New York City’s fi rst JW Marriott branded hotel opened in what was previously known as Jumeirah Essex House. The 509-room hotel, which fi rst opened in 1931 as the Park Tower Hotel, was acquired from the Dubai government by Strategic Hotels & Resorts and is getting $18 million in upgrades.


And in October, the MGM Grand Las Vegas completed its $160 million renovation of the property’s main tower and its 4,212 rooms and suites. Additionally, Langham Hospitality Group agreed to buy New York City’s Setai Fifth Avenue with plans on converting the 214-room hotel into the city’s fi rst Langham Place branded luxury hotel.


Hoteliers are opening up or taking over properties in a U.S. luxury hotel market that continues to outpace lower end sectors in terms of growth in room demand. Through September, revenue per available room (RevPAR) at U.S. luxury hotels rose 8% from a year earlier to $199.02, according to Smith Travel Research (STR). As a whole, U.S. hotels’ RevPAR advanced 6.9% to $66.79.


As a result, developers of luxury hotels appear to be getting the lion’s share of new construction funding. Through the fi rst half of 2012, the luxury hotel development pipeline widened 54% from a year earlier to about 106,000 rooms, while the total U.S. hotel pipeline had narrowed 6.7%, according to STR.


‘Hoteliers are opening up or taking over properties in a U.S. luxury hotel market that continues to outpace lower end sectors in terms of growth in room demand.’


For example, in February, the Trump Organization reached an agreement to redevelop Washington, D.C.’s 113 year old Old Post Offi ce building into a luxury resort that will include more than 250 hotel rooms as well as a number of restaurants, a ballroom and a curated museum.


Fairmont Hotels & Resorts in May reached an agreement to open its fi rst hotel in Austin, Texas, in 2015. The $350 million hotel will be designed by architecture fi rm Gensler and will have about 1,000 rooms.


And in June, Starwood Hotels & Resorts said 10 of its W hotels, including those in San Francisco, Los Angeles, Chicago and New Orleans, would receive a combined $100 million in upgrades by the end of next year.


Danny King Senior Editor, Travel Weekly


23


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