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Sustainability Leaders Awards 2012


Sustainability Leader WINNER: Dale Vince


A real driving force for change, green visionary Dale Vince is creating waves with his business acumen that looks to put sustainability at the heart of everything to deliver a better society for all


From living in an ex-military vehicle using a windmill for power to heading up the UK’s leading green energy com- pany Ecotricity, Dale Vince’s journey is both an admirable and inspiring one. The fundamental driver for Vince is his ‘Green Britain’ vision – the belief that we can all live more sustainable lives and that ethical business should be the norm. Creating such a reality is no simple task, which is why Vince’s vision spans the making and selling of sustainable energy, through to transport and food. His creative thinking and ability to com- municate with people at all levels is ena- bling his company to make big changes


Creative thinker driving change: Dale Vince


to the environment. Today Ecotricity is responsible for founding the UK’s green electricity market. It now powers over 63,000 homes and businesses from its fleet of 53 windmills and invests more


per capita in building new sources of green energy than any other UK energy company.


Ecotricity operates a unique business model in which 75p of every £1 spent


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