Trends Sharing economy 4/4
off the road. “We’ve found 40-50% of members either sold their car or put off buying a vehicle due to using our service. And once members join they make much more rational decisions about whether to drive at all – which means more walking and cycling, and increased use of public transport.”
The sharing model is not as big a threat to established vehicle companies as one might think, Walker says. “Manufacturers were initially anxious, but have now embraced car-sharing to the extent that several, including BMW, Daimler and Volkswagen operate their own car clubs. So while this is change, it doesn’t repre- sent the death knell for traditional busi- nesses.”
Matofska says: “These successful new businesses are providing access to the resources we need, when we need them – rather than a car sitting around for 23 hours of each day while incurring road tax, you only pay to use it when you need it. “People are beginning to realise this is a smarter, savvier way to live, and one that is good for the planet. Ownership has become a burden, people need to save cash, and it is becoming more acceptable
because resources are finite, their busi- ness models are a road to nowhere and they won’t survive in future unless they adapt.
Going shwopping: Joanna Lumley to buy secondhand goods.”
Business stands to benefit – and thrive – from these cultural shifts, she believes. “There has been a recognition by the bravest and boldest companies that
www.compareandshare.com www.zipcar.com www.marksandspencer.com/ Shwop/b/1672188031
“So rather than selling something to someone once, why not sell it several times over? B&Q, for example, is look- ing at the rental market – when you buy a drill, how many seconds is it then used for in the average household? “There are incredible opportunities for those who take an entrepreneurial approach, the others will be left behind.” And a more resource-efficient approach to business can only benefit the envi- ronment. Matofska says: “We’re talking about every possible benefit. When you begin sharing resources you lower carbon emissions, divert waste from landfill, cut energy and water use from manufactur- ing… and by creating a sharing culture, people are collaborating, they become more socially connected, less isolated, healthier and happier, so the benefits to people are also huge.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67