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8 Music Week 30.11.12 DATA DIGEST KEEP ON ROLLIN'

November 25, The O2 Arena, London The Rolling Stones take to the stage of the 20,000-capacity venue on the first of two nights for their '50 and Counting' show. The band played with Bill Wyman and Mick Taylor for the first time in 20 years.


Today’s opinion formers predict tomorrow’s headline acts

ANDY COWAN MOJO/BONAFIDE Steve Adey • The Tower Of Silence (Grand Harmonium)

There's a breathtaking sonic purity to Adey's second album. Stripped down to the barest of bones, the Scottish songwriter's heartfelt paeans, delivered in his beauti- fully rich baritone, are up there with the best of Bill Callahan or Bonnie Prince Billy. Seeking solace during these long dark winter nights? Adey's your saviour.


Swimming in airy, Sixties style reverb and stabbed guitar, this debut single from The Family Monroe is a melancholic introduction to a Liverpool duo that promises much. Duelling male and female vocals sit comfortably next to clean electric guitar chords and delicate strings in this slow-paced, truly atmospheric piece.


Natalie May • Sunshine (independent) Natalie May has spent the last few years as the undisputed queen of funky, sexy and soulful vocals on huge club beats with her tracks receiving support from Kiss, Choice and 1Xtra. New single Sunshine has already been a smash on the dance- floors. With her album due for release next year we are going to be hearing Natalie May's name everywhere!


Ninetails • Slept and Did Not Sleep (Superstar Destroyer Records) Imagining their guitar-pop through an off-kilter spectrum, Liverpool four-piece Ninetails take the art of the hook and drop it so it ripples out among much greater atmospheres. Slept And Did Not Sleep’s backdrop is somewhere between the black of night and morning's flushed skies, within it a gorgeously rich mix of amor- phous drones, instrumental intricacies and more robust song structures.


UK band Filthy Boy have signed a deal with Stranger Records. Managed by Oh Mercy, the band are current- ly mixing their debut album, which is due for release early 2013. The Courteeners have

signed with Co-Operative Music/V2for their third album Anna, which will be released on February 4. The group were previously signed to Polydor and have released two Top 5 albums . Imagem Music has

signed Mark Ronson to a

worldwide, multi-year co- publishing agreement. Ronson said of the signing: “As soon as I walked into Imagem, I felt that it was where I wanted to be.” Quest have taken on all management duties for ex- Westlife star Mark Feehily. Mark is currently writing and recording for his first solo project with more details to be announced in the coming months. Feehily joins a ros- ter that includes Beady Eye, Paul McCartney, Arcade Fire and Noah and the Whale.

 Track name Through Frozen Forests  Artist/composer Aaron Espe  Campaign Sainsbury’s Christmas Days  Publisher/label Nettwerk  Client AMV BBDO  Usage TV and Radio – mid-November until mid-January  Key execs Katharine Wray/Karen MacMillan (Nettwerk), Ross Gidney (The Sound Works), Paul Goodwin (agency producer), Jamie Rafn (director), Smuggler (production company), Charlie Larby (Nettwerk label manager)

Ross Gidney of The Sound Works said of developing the Sainsbury’s sync: “The music choice on any advertising project is always an extremely important decision. This is only exacerbated at Christmas! “When I was approached to source the music for Sainsbury’s Christmas campaign, it was apparent that they wanted to go in a different direction this year, something that encapsulated the essence of winter, the feeling of warmth and family, whilst still memorable enough to induce recall. I began to think of publishers that would be appropriate for this genre and Nettwerk were at the top of my list.” The 14 different ads for the campaign all feature Aaron Espe’s Through

Frozen Forests track. As one of Nettwerk’s published artists, Espe’s track was was synced by the in-house team. It will be released via the label-side as part of five-track EP. Katharine Wray (pictured) of Nettwerk explained:

“Getting the music right in a campaign comes down to a good brief and a good understanding of what story your client wants to tell. Then once you know that, it’s about finding the perfect artist to marry it together. “Within Nettwerk’s wealth of a catalogue, Aaron

Espe’s Frozen Forest stood out, and immediately resonated with me as the track to put forward.”

The tale behind a standout sync deal in the industry this week… SYNC STORY

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