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Britain’s biggestmusic awards showreturns to The O2 Arena in February


MusicWeek crunches the numbers of publishers’ performance in Q3 2012


30.11.12 £5.15 PROFILE

After 13 years together, I Am Kloot look set to release the biggest albumof their career


One world,One love



neDirection have been acclaimed as the UK’s most successful pop

export since the Nineties after their second albumreached No.1 in 35 countries. TakeMeHome not only led

the Billboard 200 chart last week, their second US chart-topper this year, but it has been the biggest seller across the globe with its No.1 tally stretching as far afield as Australia and Brazil tomuch of continental Europe. “I’msadly referred to as a

veteran because I’ve been doing this for 27 years,but I’ve never seen anything like it,” said SonyUK chairman andCEONickGatfield. “In terms of it emanating from

theUKmakes it evenmore special,”added SycoMDSonny Takhar. “The last time a British pop band had this sort of success around the world was probably the SpiceGirls nearly 20 years ago.” The string ofNo.1s achieved

byTakeMeHome includes 25 countries which the band have not yet visited.Takhar notes that

this underlines the continued importance of socialmedia, which proved vital when initially breaking 1Dworldwide. While the band are now true

global sensations, it is their sales performance in the US which is most impressive: their first Syco/Columbia albumUp All Night is the third top-seller of the year to date behind Adele’s 21 andTaylor Swift’s Red,whilst TakeMeHome sold 540,000 copies in week one, according to Nielsen SoundScan. Up All Night topped the

chart there eightmonths ago when, in what their co-manager RichardGriffiths now suggests

was a “crazy”move, the 20,000- capacityMadison SquareGarden was ambitiously secured for a concert inDecember. “It seems even crazier when I

look back now,but inMarchwe decided to book [MSG] with this idea that we couldn’t go to the world so we would bring the world to us,” recalled theModest Management co-founder. The day after 1D’sDecember 3

concert at the venue, a fan convention at a secret location in NewYork will be attended by the band and competition winners fromaround 40 different countries. Unlike with some second

albums which are delivered two



U2 HowTo Dismantle An Atomic Bomb Interscope 2004 2005 2008 2009 2012 2000 2012 2010 2004 2011

COLDPLAY X&Y Capitol COLDPLAY Viva La Vida... Capitol

SUSAN BOYLE I Dreamed A DreamSyco MUMFORD & SONS Babel GotR/Glassnote THE BEATLES 1 Apple/Capitol

ONE DIRECTION TakeMe Home Syco/Columbia SADE Soldier Of Love Epic

U2 No Line On The Horizon Interscope COLDPLAYMylo Xyloto Capitol

Source: Nielsen SoundScan. The table covers albums by UK or UK-signed acts

ALBUM SALES 840,000 737,000 721,000 701,000 600,000 595,000 540,000 502,000 484,000 447,000

ormore years after a debut,Take MeHome arrived pretty swiftly after Up All Night,which was released in the UK and parts of Europe and Australasia in November last year. In North America and other territories the gap between albums has been even shorter asUpAllNight’s release was held back until 2012. According toGriffiths, this has allowed a seamless transition between the two records. “The ripple effect of the

American success has been felt around the world. Slowly but surely we’ve attained tremendous sales of the first albumglobally, and in a way that ripple is now becoming another wave,”he said. The second album’s success

has been boosted by the appointment of former EMI executiveMark Collen to work on 1D’s international campaign. Gatfield explained: “Sonny and

I needed someone who had experience ofmanaging a global campaign of this size. I was very impressed with the wayMark managed theRobbieWilliams and Coldplay campaigns at EMI.He’s made a tremendous difference.”

Takhar said Collen had

helped to break the band in markets where they initially struggled, likeGermany. “Now we’re sat on an album

that debuted at No.2 [there] - we’vemade huge leaps inmarkets where the band [previously] didn’t connect,” saidTakhar. Next year, a first promo trip to

Japan will be followed by aUK tour between February andApril, European dates inMay, then it’s back in theUS for twomonths fromJune followed byAustralia in October.The first ever 1Dmovie, directed byMorgan Spurlock, opens in theUKonAugust 23 and in theUS a week later. Gatfield said: “I think 2013’s

going to be an incredible year for OneDirection and we’ll continue working the albumthrough the movie release.There’ll be new product coming to the marketplace then.” In just two years the group

have gone fromlosingThe X Factor UK final to becoming true global superstars.Modest’s Griffiths said the achievement should be “really encouraging” for everybody in themusic industry.

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