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EDITORIAL Seeing the Door in the Wall


Did you know that one of the world’s most successful authors – J. K. Rowling with her Harry Potter Series – got more than 20 rejections of publishers? Today her books have been translated into 73 languages and sold more than 450 million copies!


Obviously most of the establishment did not see value in what she had written. Comments were: too long, not commercial! Yet there are always those that have the talent to see a unique opportunity, seeing a door where others see a wall


too high to climb. Perhaps it was simply fear as the publishing industry is going through dramatic changes. However, it is difficult to discover new ways walking in existing footprints.


Our industry is also experiencing quite significant changes. I would think that those who are more creative, seeing opportunities, and executing those well will stay ahead and have nothing to fear.


At this point I would like to encourage all of us to walk around with open eyes discovering doors where others might see only a wall. And in that spirit I would like to invite you to leaf through our catalog. We are looking forward to getting into a discussion with you, our valued customer, to talk about opportunities that we may develop together, opening doors that lead us into a successful future.


Sincerely yours,


Nils Klemm n.klemm@selectaklemm.de


Our new Catalog has arrived!


Check out our new cut flowers catalog! Flip through it now and find a broad assortment of innovative, top-quality Carnations, Gerberas, Gyp- sophila, and Solidago. Learn all about Estelle, the whitest solidago on the market; explore about the Pearls® Series of Gypsophila; and browse the newest introductions for 2013. In the new catalog our customers are shar- ing with you their success stories and experiences with Selecta’s varieties.


To request a catalog please click here. www.SelectaCutFlowers.com FloralNews 3


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