CONTENTS


Table of Contents Q & A with Teleflora


Teleflora Grower Relations Manager, Jorge Alonso, discusses trends in the floral industry.


Memorial Day Bouquets


On The Cover:


Adriana González, Elite House Manager at Elit Flower (Colombia), next to Lorca, her favorite variety.


Red, White, and Blue bouquets, featuring Pearls® Gypso, were donated at 95 cemeteries across the U.S.A.


Color Your World


Tinted carnations will add spice and excitement to your offer. Explore more on tinted spray carnations.


The Challenge of Buying Cut Flowers in Germany


Learn, from the consumer point of view, which are the challenges of buying fresh flowers in Germany.


Scan the QR code with your mobile device to get directly connected to our homepage.


Selecta Cut Flowers S. A.U. Phone: +34 93 750 66 56 info@selectacutflowers.com


1


How to promote Cut Flowers?


A look into neighboring industry segments: Marketing and Promotion Initiatives of Pot Plants.


2 FloralNews www.SelectaCutFlowers.com


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News from Agriflor 2012


Read the report from 2012 Agriflor International Trade Show in Ecuador.


6


Top introductions for 2013


Felipe Gomez, Selecta’s Product Manager, is presenting the TOP new varieties for 2013.


Optimizing Gerbera Production


Dr. Shoub brings you up to speed with the latest on Gerbera production.


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